Digital MKT Growth Coordinator
Global Payments
¿Listo para llevar tu carrera a nivel global? Deja tu huella en una de las empresas líderes en pagos. Buscamos un/a Digital MKT Growth Coordinatorpara unirse a nuestro equipo de marketing- comercial en constante evolución, y ayudar a dar forma al futuro del comercio global.
Tus responsabilidades
- Liderar la ejecución y optimización de las estrategias de Marketing Digital, CRM y Revenue Operations, garantizando la integración efectiva entre Marketing, Ventas y TeleSales para maximizar la generación de demanda, la conversión comercial y el crecimiento de ingresos mediante una gestión basada en datos, automatización y mejora continua del funnel comercial end-to-end.
- Ejecutar estrategias de marketing digital alineada a los objetivos del negocio.
- Proponer mejoras continúas basada en en datos, resultados y tendencias del mercado.
- Actuar como enlace entre Marketing, Ventas, TeleSales y áreas de soporte.
- Impulsar iniciativas de Revenue Growth, adquisición, retención, cross-selling y upselling.
- Manejo de Indicadores de resultados Comerciales en CRM Sales Force, automatizaciones y journeys (flujos) de usuarios, nurturing mailing.
- Conocimientos de Lead Scoring y medición de conversión por etapas del funnel comercial
- Experiencia en flujos y herramientas de omnicalidad e integración de procesos comerciales
- Contar con conocimiento de relación entre entre CRM Sales Force (Marketo y Módulo de Ventas)
¿Qué aportarás?
- Requisito imperativo manejo de CRM (Salesforce), Conectividad de Módulos Marketo y Ventas.
- Experiencia en funciones de Marketing B2B o B2C al menos 5 años.
- Licenciatura en Marketing Marketing digital y Comunicación.
- Experiencia probada en analítica digital como por ejemplo google Analytics, Google Tag Manager, Dashboards.
- Experiencia probada en analítica digital (Google Analytics, Google Tag Manager, Dashboards).
- Conocimientos en SEM Marketing de contenidos Calixta – Gestión de campañas, tracking y operación de flujos
Se valorará positivamente si tienes:
- Conocimientos de Lead Scoring y medición de conversión por etapas del funnel
- Experiencia en flujos automatizados y herramientas de omnicanalidad para procesos de nurturing
- Familiaridad con métricas como CPL, CAC y ROAS
- Uso de herramientas de comunicación con ventas como WhatsApp Business, CRM integrado, Slack o Teams, Sprout y Zapier para su integración.
Acerca del equipo
Nuestros equipos inclusivos y globales triunfan juntos cada día. Nos enorgullece contar con las mentes más brillantes del sector, de quienes puedes aprender a medida que desarrollas tu carrera. La gente, la energía, las conexiones: es incomparable. Únete a una empresa en constante evolución y accede a oportunidades dinámicas que trascienden fronteras.
¿Qué define a un Globalpayer?
Los Globalpayers piensan como un cliente, actúan como dueños y ganan como un solo equipo. Somos curiosos e innovadores, siempre buscando mejores maneras de generar impacto. Nos empoderamos mutuamente para tomar decisiones, y nuestra pasión impulsa la excelencia en todo lo que hacemos.
At Global Payments (NYSE : GPN), we empower simple, fast, secure payments for everyone. And to do that, we’ve built a complete, worldwide commerce ecosystem that delivers software and services at scale to millions of companies around the world—from ambitious startups to global enterprises. Our team of 27,000 experts is dedicated to your success. Headquartered in Atlanta, Georgia, we're a Fortune 500® company and a member of the S&P 500 with worldwide reach spanning North America, Europe, Asia Pacific and Latin America. Wherever you are—or wherever you want to be—we’re there, ready to support you. For more information, visit company.globalpayments.com and follow Global Payments on X, LinkedIn and Facebook.
Accommodations:
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EEOC Statement:
Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify View email address on click.appcast.io.
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