Senior Manager, Marketing Analytics

Overview WHY NEW ENGEN? At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns. Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team. We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose. What You\'ll Do Lead Analytics Strategy and Client Impact : Serve as a senior analytics partner across multiple client accounts, acting as a primary point of contact for measurement and insight needs. Design and implement measurement frameworks that align to media strategies, business objectives, and client goals. Develop test-and-learn approaches, optimization scenarios, and forward-looking analyses to inform decision-making. Translate complex data into clear, actionable insights that drive media performance and business outcomes. Confidently partner with clients in live discussions, clearly articulating findings, recommendations, and next steps. Own Advanced Analytics Execution Build and maintain queries, analyses, and models to answer complex client questions using media, behavioral, and performance data. Apply critical thinking to determine the right data sources, structures, and methodologies for each use case. Support advanced analytics initiatives such as media mix modeling, incrementality analysis, or similar performance frameworks. Understand and connect data across delivery, conversion, and web analytics sources to create a complete performance narrative. Own Reporting, Insights, and Data Integrity Lead the design and delivery of dashboards, forecasts, scenario plans, and performance reporting using BI tools. Ensure accuracy, consistency, and integrity across analytics outputs. Troubleshoot data and reporting issues, partnering with internal teams to resolve gaps or discrepancies. Maintain documentation of data sources, methodologies, and processes to support scalability and continuity. Collaborate and Improve Analytics Operations Partner closely with media, analytics, and cross-functional teams to ensure analytics solutions support broader strategies. Identify opportunities to improve workflows, tools, and processes that increase efficiency and scalability. Contribute to the evolution of the analytics practice through shared learnings, best practices, and innovation. Support Team Growth (Future-State) Collaborate with and support analysts through informal guidance, knowledge sharing, and feedback. Formal people management responsibilities may be introduced upon conversion to full-time, based on business needs and team structure. What You Bring 7+ years of experience in analytics, reporting, or a related field, with hands-on experience in performance or marketing analytics. Proven ability to design and deliver measurement frameworks across multiple digital marketing channels. Strong hands-on experience building queries and analyses from raw data; comfort choosing the right data model for the question at hand. Experience with dashboarding and data visualization; Tableau experience strongly preferred. Familiarity with marketing and audience platforms (e.g., Google, Meta, Adobe, Salesforce) and data integration tools such as Adverity, Fivetran, Funnel, or ChannelMix. Exposure to media mix modeling, incrementality testing, or similar advanced analytics approaches. Confident, concise communicator who can present insights clearly and thoughtfully to client stakeholders. Highly organized, accountable, and able to ramp quickly in a fast-moving, ambiguous environment. Curious, proactive problem-solver who thrives in a figure-it-out culture. Experience mentoring or guiding analysts is a plus; prior formal people management experience is not required. Location requirement: This is a hybrid role based in Seattle or Brooklyn (NYC), with ~2 days/week in-office. Perks & Benefits Hybrid work environment with flexible hours Unlimited PTO + company holidays Comprehensive medical, dental, vision, and disability coverage Life & AD&D insurance 401(k) with company match Paid parental leave & family support Pet care perks & insurance Commuter & transit benefits Exclusive employee discounts Salary: $130,000-145,000 USD annually The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate\'s qualifications and experience uniquely. New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn’t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are. We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin Let’s Build What’s Next Together — If you’re passionate about media and eager to make a meaningful impact with a team that’s all in, we’d love to hear from you. Important Notice About Job Openings Please be aware of fraudulent job postings, consulting engagements, solicitations, or employment offers from suspicious sources. These attempts are often designed to steal your personal information or trick you into paying fees for recruitment or training services. New Engen does NOT charge any application, processing, or training fees at any stage of the recruitment or hiring process. All legitimate job openings will be posted directly on our careers page, and all communication about these roles will come exclusively from Recruitment outreach, conducted via email through our ATS, Greenhouse, and never through unsolicited text messages or the @newengen.online domain. If you have any concerns about the authenticity of any message claiming to be from New Engen, please contact us immediately at View email address on click.appcast.io before taking any further action. We take your security seriously and are here to support you, ensuring your job search is a safe, positive experience. #J-18808-Ljbffr New Engen