Appointment Setter

Appointment Setter

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Appointment Setter based in Brazil.

This is a fully remote B2B sales opportunity focused on turning LinkedIn conversations and inbound interest into qualified discovery calls. You'll own the top of the sales pipeline, engaging founders, marketers, and other decision-makers within target B2B businesses. The role combines personalized outreach, qualification, objection handling, CRM management, and disciplined follow-up. Rather than relying on mass messaging, you'll be expected to understand prospects, write naturally, and create genuine sales conversations. Your performance will have a direct connection to revenue, with booked and attended calls contributing directly to new business. You'll work closely with the founder in a lean, fast-moving environment where initiative, experimentation, and ownership are highly valued. This is an ideal role for an experienced setter who enjoys sales psychology, tracks performance closely, and wants to help build a scalable B2B sales system.

Accountabilities

• Execute daily LinkedIn outbound campaigns targeting qualified B2B founders, marketers, and decision-makers.
• Personalize opening messages using prospect content, company information, role context, and AI-assisted research while avoiding generic or mass-blast outreach.
• Manage approximately 50–100+ active LinkedIn conversations at a time, maintaining consistent follow-up and moving qualified prospects toward discovery calls.
• Handle objections professionally through direct messaging and identify when a prospect is ready to progress.
• Respond quickly to inbound leads generated through content, referrals, and other marketing channels.
• Qualify prospects against the ideal customer profile, particularly B2B businesses generating approximately $1M–$10M in revenue.
• Book qualified discovery calls directly onto the founder's calendar and manage confirmation and reminder sequences to improve show rates.
• Maintain accurate CRM records, including conversation history, pipeline stages, follow-up tasks, notes, and next steps.
• Report on key performance indicators such as outreach volume, reply rates, booked calls, and show rates.
• Identify recurring objections, messaging patterns, and performance trends and use these insights to improve outreach and qualification strategies.
• Follow established SOPs for outreach cadences, qualification, and handoffs while contributing ideas to improve the sales process.

Requirements

• Proven experience as an appointment setter in a B2B agency or SaaS environment, with demonstrated experience booking calls with B2B businesses.
• Ability to provide specific performance results from previous setting roles, such as calls booked, show rates, reply rates, or deals influenced.
• Excellent written English, with the ability to create concise, natural-sounding LinkedIn messages that feel personal rather than scripted or automated.
• Strong understanding of tone, pacing, sales psychology, and how to create enough interest to earn a prospect's response.
• Strong CRM discipline, with a demonstrated ability to manage multiple conversations, follow-ups, pipeline stages, and prospect information without constant supervision.
• Experience qualifying leads and identifying the difference between prospects who are genuinely suitable and those unlikely to convert.
• Comfortable handling objections and maintaining professional, human conversations with senior B2B decision-makers.
• Strong analytical mindset, with an ability to think in terms of reply rates, booked calls, show rates, and ultimately revenue rather than outreach volume alone.
• Self-motivated, proactive, resilient, and comfortable taking ownership in a fast-moving environment.
• Willingness to work Monday to Friday, 9:00 AM–5:00 PM EST for real-time collaboration and rapid inbound lead response.
• A genuine interest in improving outreach craft, testing messaging, learning from results, and continuously refining the sales process.

Benefits

• Base compensation of $2,500 USD per month, plus performance-based commission.
• $50 USD per qualified booked call that attends the discovery call.
• Target of approximately 15 qualified attended calls per month, with realistic earnings of $3,250+ per month and no stated commission ceiling.
• Fully remote work from anywhere in LATAM with a laptop and reliable internet connection.
• Direct collaboration with the founder without multiple layers of sales management or unnecessary bureaucracy.
• Opportunity to develop advanced skills in B2B sales, positioning, outreach, qualification, and pipeline management.
• Direct visibility into the relationship between your booked calls and revenue generation.
• Combination of outbound prospecting and inbound lead conversion rather than relying exclusively on cold outreach.
• Opportunity to become the first dedicated setter and help establish the sales playbook and processes that can be scaled over time.
• Fast-paced culture centered on speed, ownership, resilience, and high standards.
• Opportunity to work within a rapidly growing business and have a direct influence on its sales growth.