Marketing Specialist

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process. Marketing Specialist San Jose, CA, US 5 days ago Requisition ID: 1737 Salary Range: $80,000.00 To $95,000.00 Annually Job Title: Marketing Specialist FLSA Status : Exempt Reports To: Director of Marketing Salary range: $80,000 - $95,000 About the Company: GreenWaste has been an industry leader in recycling and waste diversion for 40 years and is on a growth trajectory after private equity investment in 2021. Our business was founded on principles of environmental sustainability, and innovation is a cornerstone of our ongoing operations and growth strategy. GreenWaste specializes in all aspects of material collection, processing, and sales, tailoring our service offerings to the unique needs of our customers and communities, and helping to shape the evolution of the solid waste and recycling industry. We work directly with 20+ municipalities and 50+ jurisdictions, operate highly regulated facilities in 10+ locations, and have 1,000+ employees. Overview: GreenWaste is searching for a creative, collaborative marketing specialist to join our expanding team during a period of company‑wide growth. As a key member of the GreenWaste Marketing & Communications team, the marketing specialist is an implementer who will develop and carry out strategic paid marketing campaigns (print and digital), SEO strategies, Google Ads, and collateral development to support sales teams focused on GreenWaste’s debris box, landscape materials, and construction & demolition lines of business. The specialist will manage portions of the company’s websites and integration with Google Analytics to track the full customer lifecycle. The ideal candidate will have excellent communication skills, demonstrate a keen attention to detail, and be able to manage multiple projects with fluctuating priorities. The specialist will have the ability to translate marketing analytics into forward‑looking strategies and creative campaigns. This role reports to the Director of Marketing and Communications. Experience in waste, recycling, landscape materials, or sustainability is preferred. Responsibilities: Develop and implement paid marketing campaigns, including via digital and traditional print channels. Manage advertising budget and work directly with external ad partners to place and track ads. Write, proofread, and edit creative and industry‑specific content across different owned channels: Write SEO‑optimized owned content (blogs, features, etc.) Write paid campaign copy Maintain sales collateral, including basic graphic design (one‑pagers, leave‑behinds, etc.) Track the complete customer journey across GA4, CMS, and other relevant external sources. Establish a lead‑nurturing and tracking process. Manage customer notifications and marketing through an ESP (e.g. Mailchimp) Analyze and report on the performance and efficiency of campaigns, including but not limited to including lead data, audience analytics, and competitive insights. Conduct market research and analyze trends to identify new marketing opportunities. Support event and trade show participation, including logistics coordination, planning, and implementation. Understand and adhere to established brand standards Coordinate closely with Communications Specialist on branding, messaging, and campaigns. Partner with sales teams to craft relevant marketing materials Work with external agencies and vendors to execute marketing programs. Other duties as assigned Qualifications Bachelor’s degree in marketing, communications, business administration or a related field 2-5 years of experience in integrated marketing campaigns. Preference for experience marketing to C&D, contractors, and other commercial customers. Strong written and verbal communications skills Skilled in writing and editing content with attention to detail Strong prioritization, organization, and project management skills Proficiency in various marketing and analytics tools such as Google Analytics, CRM systems (e.g. Microsoft Dynamics 365), content management systems (especially WordPress), and MailChimp. Strong analytical skills and ability to develop forward‑looking strategies based on marketing analytics Basic to advanced graphic design skills (Canva, Adobe Suite) Language Skills : Strong command of the English language, with excellent written and verbal communication skills Spanish proficiency is highly favorable Physical Demands : Ability to push, pull, and lift up to 25–30 lbs. Ability to sit or stand at a desk for extended periods Occasional travel to GreenWaste sites within California Compensation and Benefits : Financial compensation will be commensurate with applicable experience. GreenWaste offers a competitive benefits package, including paid time off, holiday pay, 401K benefits, FSA, long term disability and full employee coverage for medical, dental and vision insurance. GreenWasteprovides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, and/or local laws. #J-18808-Ljbffr