Executive Director, Brand Marketing & Reputation

Career Category Corporate Services Amgen’s Mission of Serving Patients: At Amgen, we drive all that we do by serving patients living with serious illnesses. Since 1980, we have pioneered the world of biotech, reaching millions of patients each year across oncology, inflammation, general medicine, and rare disease. Role Overview The Executive Director, Brand Marketing & Reputation reports to the Vice President of Corporate Communications and is responsible for advancing and protecting Amgen’s reputation through integrated brand strategy, marketing, content, and storytelling. Key Responsibilities Develop and execute Amgen’s corporate brand strategy, aligning with business priorities, culture, and long‑term reputation goals. Serve as steward of the Amgen brand, ensuring consistency across communications, experiences, and visual identity. Lead brand governance and oversee initiatives that strengthen awareness, trust, and engagement among key stakeholders. Partner with Communications and Data & Insights teams to monitor reputation trends, identify risks, and develop proactive strategies. Provide strategic oversight for brand programs connected to the Amgen Foundation and ESG priorities. Lead corporate brand marketing programs and integrated campaigns that increase awareness, strengthen reputation, and deepen stakeholder engagement. Partner with Digital, Social, Media, and Communications teams to develop audience‑centric marketing and amplification strategies. Oversee paid media investments that support corporate storytelling, executive visibility, talent attraction, and business priorities. Leverage audience insights, analytics, and performance data to optimize campaign effectiveness and measure impact. Lead Amgen’s enterprise content strategy and oversee the Amgen Newsroom, directing editorial strategy, multimedia production, content publishing, and storytelling. Build intake, prioritization, governance, and resource allocation processes that ensure support is aligned with enterprise priorities. Oversee communications technology platforms and drive adoption of emerging capabilities, including AI‑enabled tools. Build, develop, and lead a high‑performing team across brand marketing, newsroom operations, content strategy, creative services, multimedia production, and communications operations. Partner across Corporate Affairs, Commercial, R&D, Human Resources, Legal, Government Affairs, and the Amgen Foundation. Foster a culture of innovation, collaboration, accountability, and continuous improvement, championing talent development, succession planning, and organizational effectiveness. Qualifications Basic Qualifications Doctorate degree & 6 years of corporate communications, brand marketing, corporate affairs, content strategy, or related disciplines experience, **or** Master’s degree & 10 years of corporate communications, brand marketing, corporate affairs, content strategy, or related disciplines experience, **or** Bachelor’s degree & 12 years of corporate communications, brand marketing, corporate affairs, content strategy, or related disciplines experience. 6 years of managerial experience directly managing people and/or leading teams, projects, programs, or allocating resources. Preferred Qualifications Experience leading enterprise brand, marketing, reputation, and content organizations. Expertise in brand marketing, audience engagement, and integrated campaign development. Experience leading cross‑functional teams spanning marketing, editorial, creative, digital, and communications disciplines. Experience building and managing shared services or centralized operating models. Experience leading communications, content, marketing, or digital technology transformations. Understanding of digital publishing, content management, analytics, marketing technology, and emerging AI‑enabled capabilities. Exceptional leadership, stakeholder management, and executive communication skills. Experience within biotechnology, healthcare, life sciences, or other highly regulated industries. Experience leading newsroom, owned media, corporate publishing, or integrated content organizations. Advanced degree in communications, marketing, business, journalism, or a related field. What You Can Expect of Us Competitive benefits and a collaborative culture that supports professional and personal growth. Comprehensive employee benefits package, including a retirement and savings plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts. Discretionary annual bonus program and long‑term stock‑based incentives. Award‑winning time‑off plans and bi‑annual company‑wide shutdowns. Flexible work models where possible. Salary Expected annual salary range: $266,637 to $360,745 (U.S. only, excluding Puerto Rico). Total rewards plan includes health, welfare, financial, and career‑development benefits. Equal Opportunity Statement Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. In any materials you submit, you may redact or remove age‑identifying information such as age, date of birth, or dates of school attendance or graduation without penalty. Additional Information The role is open until need is met or the position is filled. Sponsorship for this role is not guaranteed. #J-18808-Ljbffr Amgen Inc. (IR)