Group Vice President, Loyalty and Customer Strategy

BODi is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem. BODi is a proactive wellness company delivering nutrition, supplements and proven fitness programs that help people take control of their health inside and out. With nearly thirty years of experience, BODi has evolved from a home fitness leader into a comprehensive health and fitness ecosystem designed to help people achieve their goals and lead healthier, more fulfilling lives. The Group Vice President, Loyalty and Customer Strategy is a senior leader responsible for scaling BODi’s modern customer data engine. This role steers the company’s customer segmentation foundation and enterprise loyalty vision, driving subscriber and customer monetization, migration into higher‑LTV relationships, and long‑term customer value. Job Responsibilities Own BODi’s data‑driven customer strategy and customer data foundation, enabling Growth, CRM, Product, E‑commerce, and Retail teams to drive subscription growth, retail revenue, and retention, while building new paths to customer monetization and migration into higher‑LTV relationships to increase long‑term customer value. Set the enterprise loyalty vision for BODi, positioning loyalty as a strategic growth engine across subscriptions, physical products, and retail, and defining how customer relationships drive repeat engagement and lifetime value. Define and evolve BODi’s enterprise customer segmentation framework, translating behavioral, transactional, and engagement signals into clear audience strategies that inform growth planning, product prioritization, and commercial investment decisions. Oversee loyalty contribution to subscription and retail revenue, establishing the economic framework through which incentives, referrals, personalization, and customer experience drive measurable customer growth and LTV. Lead and scale the data engineering organization responsible for identity resolution, data pipelines, taxonomy, data quality, CDP and MarTech enablement, loyalty platforms, and activation data products. Drive the data and analytics organization responsible for experimentation and measurement, audience strategy, modeling and AI, customer insights, and KPI governance. Architect and oversee the customer data and activation ecosystem, including selecting, onboarding, and managing platforms such as Segment, Bloomreach, and Hightouch for identity and audience activation, and loyalty platforms such as Yotpo, Talon.One, Brandmovers, or equivalent enterprise solutions. Establish and operationalize a unified customer operating model, aligning Growth, CRM, Product, E‑commerce, Analytics, and Technology around shared data, insights, and priorities, while enabling functional owners to activate within their respective domains. Enable executive and functional reporting through robust customer data products and analytics, ensuring teams have clear visibility into performance and growth opportunities, with direct ownership of loyalty reporting. Requirements 15+ years of experience leading customer strategy, loyalty, data, or growth organizations within DTC, subscription, retail, or omnichannel consumer businesses. Proven track record building and scaling customer and loyalty programs that materially impact monetization, retention, and lifetime value. Demonstrated success owning large customer datasets and translating them into actionable growth strategies, including identity resolution, CDP architecture, experimentation frameworks, and activation pipelines. Strong understanding of how loyalty, incentives, personalization, and customer strategy drive monetization across digital and retail environments. Experience operating in complex cross‑functional environments with Product, Marketing, E‑commerce, Retail, and Technology partners. Proven people leader with experience scaling high‑performing technical and analytical teams. Deep expertise across customer data and loyalty ecosystems, including CDPs, identity resolution, activation pipelines, experimentation frameworks, and loyalty platforms, with hands‑on experience deploying these capabilities at scale. Strong command of retention economics, cohort performance, LTV modeling, and experimentation, with a track record of converting customer insight into business impact. Bachelor’s degree or equivalent experience; MBA a plus. Compensation & Benefits The applicable base salary range for this role varies based on geographic location and job‑related factors. The pay range is $236,300.00 – $300,000.00, and the company offers a comprehensive benefits suite including annual bonuses, an employee stock purchase plan, a 401(k) plan with company match, paid parental leave, employee perks and discounts, training and career development, and generous paid time off. Further information about benefits can be found at the company website. Equal Employment Opportunity Statement Beachbody, LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, citizenship status, religion, creed, age, physical or mental disability, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by federal, state, or local law. We want you to feel safe to be the Whole You – your authentic self – without concern of discrimination, retaliation, or bias. We are committed to fighting for equality, growing our diversity, and holding ourselves accountable for inclusion. E-Verify Participation #J-18808-Ljbffr