Senior Brand Strategy & Activation Specialist

Brand Strategy & Activation Senior Specialist

Location: This is a remote role with a preference for candidates based in the Atlanta (Greater ATL) area. The ideal candidate is open to attending Atlanta-based brand events and can spend occasional time in our Buckhead office, particularly during onboarding and ramp-up.

Job Summary

SCANA Energy is one of the largest and most trusted natural gas providers in the Georgia market. As we look to the future, we recognize the importance of growing and evolving aspects of our business to provide a modern and customer-centric experience. We're hiring a Brand Strategy & Activation Senior Specialist to elevate customer sentiment about the SCANA Energy brand in the Georgia natural gas market with the goal of influencing consideration and conversion among prospects and improving retention and building loyalty with existing customers.

Primary Responsibilities

Act as primary liaison between SCANA Energy and our brand activation agency to collaborate on strategy development and execution on events, partnerships and customer-focused initiatives:

• Understand, track and articulate how spend on partnerships and activations translates into supporting strategic business goals, including increasing brand awareness and customer acquisitions.
• Use business goals as a basis to curate appropriate partnerships and associated activations (sports, community, etc.).
• Maximize sponsorship assets to drive prospect contact information collection to be leveraged by Marketing to convert potential leads into sales conversions.
• Research, identify and propose potential new partnership opportunities that align with SCANA Energy brand pillars.
• Ensure partners meet or exceed contractual obligations for marketing and activation goals established by SCANA Energy.
• Coordinate delivery of assets between agency and sponsorship partners and ensure timelines are met.
• Serve as SCANA Energy point of contact for activation events, coordinating logistics for in-person and virtual events, including vendor management and distribution of promotional materials.
• Act as brand ambassador to represent SCANA Energy at local events.
• Capture engaging moments from events for social media amplification.
• Maintain calendar of events.
• Organize and manage timelines and resources to ensure events run smoothly.
• Maintain documentation regarding current assets, added value and contractual status.

• Oversee administrative functions.

Required Skills & Knowledge

• Excellent verbal and written communication and interpersonal skills.
• Exceptional organizational skills and follow-through.
• Attention to detail and high standards for self.
• Enthusiastic, self-motivated, effective under pressure, and flexible.
• Ability to connect with and build immediate rapport with individuals from a variety of backgrounds.
• Experience working with vendors and agencies.

Required Characteristics

• An ownership mentality – initiative, accountability, and genuine interest in contributing to company success.
• Excellent collaboration skills.
• Passion for driving outcomes and belief that more is possible.
• High curiosity--seeks new ways and challenges norms.
• Ability to handle multiple projects; handles ambiguity with confidence.
• Ability to work occasional evenings or weekends for events.
• Willingness to travel locally within Georgia for events and activations.

Minimum Education and Experience

• Bachelor's degree in Marketing or related field.
• 7 years' experience in marketing, events, customer engagement or PR.

Work Authorization: Applicants must be authorized to work in the US on a full-time basis. Unfortunately, a current or future need for sponsorship is not supported or available for this position.

Salary Range: $87,630.00 - $140,210.00

*This range reflects base pay only. Incentive earnings, like commissions or bonuses, are not included.

This role is also eligible for an annual incentive plan based on company performance.

How We Support Your Wellbeing

Our employees are our most valuable asset. That's why at SCANA Energy/IGS Energy, we are committed to offering a holistic benefit program that allows employees to stay healthy, feel secure, and maintain flexibility in their wellbeing journey.

• Healthcare Essentials: Comprehensive coverage including medical (plus free telehealth), dental, vision, and employer health savings account contributions.
• Mental Wellbeing: Robust support through Headspace and free mental healthcare visits for you and your dependents.
• Family Planning Support: Extensive assistance with Maven, paid family and caregiver leave, and fertility, adoption, and surrogacy services.
• Financial Readiness: Strong financial foundation with a 401(k) plan, company match, and access to financial wellbeing tools.
• Work-Life Balance: Paid time off, tuition reimbursement, paid leaves, employee hardship fund, and a wide range of additional perks.

Equal Opportunity Employment

It is the policy of IGS Energy to ensure equal employment opportunity in accordance with all applicable federal and state regulations and guidelines. Employment discrimination against employees and applicants due to race, color, religion, sex (including sexual harassment), national origin, disability, age, sexual orientation, gender identity, military status, and veteran status or other legally protected class under applicable law is prohibited. If you require a reasonable accommodation to complete any part of the application or interview process, please contact View email address on click.appcast.io.