Associate Brand Manager, NIVEA Skincare

Responsibilities Help shape & deliver innovation: Support development of the innovation pipeline grounded in consumer, market, and competitive insights; lead local product initiatives (e.g., holiday packs, bundles) end-to-end. Drive launch and activation excellence: Execute new product launches and annual marketing plans—owning go-to-market readiness (eCommerce, retail, PR, digital/social), while ensuring strong alignment to brand strategy. Own business performance: Lead monthly performance analysis, translating data into clear insights on key drivers, risks, and growth opportunities, including competitive dynamics. Manage forecasting & planning: Maintain and optimize SISO (sell-in/sell-out) forecasts in close partnership with Sales and Finance. Steward financial performance: Manage the brand P&L budget, including annual planning, tracking, and ongoing optimization of spend. Brand organic presence: Lead organic social execution across owned channels, ensuring consistent, on-brand storytelling. Drive trial & conversion: Manage and optimize consumer and shopper sampling programs. Lead ratings & reviews programs for innovation to boost credibility and conversion. Own PIM (Product Information Management) & DAM (Digital Asset Management): localize global assets, adapt product content for U.S. relevance, and maintain accuracy of media and product details. Scale emerging channels: Support TikTok Shop growth, including creator briefs and ongoing performance optimization. Qualifications 2-4 years of experience, ideally in brand management on consumer products. More data driven background (i.e. Nielsen/IRI), with a passion for brands could be considered. Strong analytical skills is a must. Strong communication and storytelling skills (written and verbal) Proven ability to manage social media marketing campaigns. Experience in Skincare, Personal Care or Beauty/Cosmetics a plus. Background in Business Administration, MBA a plus. Experience in Food, Drug or Mass channels of distribution a must. Experience with Amazon and E-comm channels a plus. Solid experience with Nielsen Database and/or IRI Circana is a must. Base Salary Range: $67,500-97,700 base salary Actual placement within the compensation range may vary depending on experience, skills and other factors. #J-18808-Ljbffr