Associate Marketing Manager, CRM Rewards & Lifecycle

Associate Marketing Manager, CRM Rewards & Lifecycle Stamford, CT Curaleaf is a leading global cannabis provider committed to quality, expertise, and innovation across medical and adult‑use markets. Location: Stamford, CT Job Type: Full Time About the Role We are seeking a hands‑on marketer with 3–5 years of CRM or lifecycle experience to support and scale our customer engagement strategy across email, SMS, and loyalty. The role is ideal for someone who thrives in a fast‑paced, growth‑oriented environment and owns execution end‑to‑end – from strategy to build to performance analysis. Responsibilities Execute and optimize end‑to‑end customer lifecycle programs, including acquisition, onboarding, engagement, retention, and reactivation. Own day‑to‑day deployment of email, SMS and push campaigns – promotional, triggered, and automated journeys. Partner with cross‑functional teams to align lifecycle messaging with merchandising, promotions, and compliance requirements. Support ongoing testing initiatives (subject lines, creative, cadence, offers, segmentation). Serve as a power user of the ESP platform (Sweed preferred), including campaign builds, segmentation, QA, and troubleshooting. Collate insights for continuous improvement and maintain documentation for campaigns, journeys, and best practices. Create or support email, SMS, and push creative, including layout, basic design, and copy edits. Monitor campaign performance and report on key CRM metrics (open rates, CTR, conversion, revenue, retention). Translate insights into actionable recommendations to improve lifecycle and rewards performance. Required Qualifications 3–5 years of hands‑on CRM or lifecycle marketing experience. Experience in retail, e‑commerce, or cannabis/regulated industries strongly preferred. Direct experience working within an ESP (Sweed or similar platform). Strong understanding of email and SMS marketing best practices. Ability to execute independently, manage details, and work in a fast‑paced, high‑growth environment. Basic design and layout skills (email builders, templates, light HTML or visual editing a plus). Data‑driven mindset with the ability to interpret campaign results and optimize accordingly. Comfortable working in a fast‑paced, high‑growth environment. Nice to Have Loyalty or rewards program management experience. Experience with segmentation, personalization, and automation at scale. Cannabis retail, dispensary, or highly regulated marketing experience. Familiarity with CRM or CDP integrations and customer data structures. What Success Looks Like Campaigns launch on time, error‑free, and aligned with business priorities. Lifecycle and loyalty programs show measurable improvements in engagement and retention. CRM becomes a high‑impact, revenue‑driving channel. Strong collaboration across e‑commerce, brand, and analytics teams. Why Join Us Opportunity to shape and scale CRM and loyalty programs in a growing, innovative industry. High ownership and visibility with room to make an immediate impact. Collaborative, fast‑moving environment with a test‑and‑learn mindset. Compensation: $87,000 - $96,500 USD Benefits Competitive Pay and Benefits Generous PTO and Parental Leave Life/Disability Insurance Community Involvement Referral Bonuses and Product Discounts Curaleaf is an equal‑opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. #J-18808-Ljbffr