Associate Marketing Manager, CRM Rewards & Lifecycle

Job Description

Job Description

At Curaleaf, we're redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you'll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Title: Associate Marketing Manager, CRM Rewards & Lifecycle

Location: Stamford, CT

Job Type: FT

About the Role:

We are seeking a CRM Rewards & Lifecycle Associate Marketing Manager to support and scale our customer engagement strategy across email, SMS, and loyalty. This role is ideal for a hands-on marketer with 3–5 years of CRM experience who thrives in a fast-paced, growth-oriented environment and is comfortable owning execution end-to-end—from strategy to build to performance analysis.

The ideal candidate has experience in retail, e-commerce, or regulated industries (cannabis strongly preferred) and is excited to dig into data, tools, and creative to drive customer lifecycle growth.

What You'll Do:

CRM & Lifecycle Marketing

• Execute and optimize end-to-end customer lifecycle programs including acquisition, onboarding, engagement, retention, and reactivation

• Own day-to-day deployment of email , SMS and push campaigns , including promotional, triggered, and automated journeys

• Partner with cross-functional teams to ensure lifecycle messaging aligns with merchandising, promotions, and compliance requirements
• Support ongoing testing initiatives (subject lines, creative, cadence, offers, segmentation)

ESP & Platform Ownership

• Serve as a power user of the ESP platform (Sweed preferred) , including campaign builds, segmentation, QA, and troubleshooting
• Collaborate with internal partners and vendors to enhance platform usage and automation capabilities
• Ensure data accuracy, list hygiene, and compliance with opt-in and regulatory standards

Creative & Design Execution

• Create or support email, SMS & push creative , including layout, basic design, and copy edits

• Work comfortably with templates and brand guidelines while maintaining speed and consistency
• Partner with design and brand teams when needed, while remaining capable of self-sufficient builds

Performance & Optimization

• Monitor campaign performance and report on key CRM metrics (open rates, CTR, conversion, revenue, retention)
• Translate insights into actionable recommendations to improve lifecycle and rewards performance
• Maintain documentation for campaigns, journeys, and best practices

What You'll Bring:

Required

• 3–5 years of hands-on CRM or lifecycle marketing experience
• Experience in retail, e-commerce, or cannabis/regulated industries strongly preferred

• Direct experience working within an ESP (Sweed Platform is highly preferred; experience with similar platforms acceptable)

• Strong understanding of email and SMS marketing best practices
• Ability to execute independently —comfortable rolling up sleeves and managing details
• Basic design and layout skills (email builders, templates, light HTML or visual editing a plus)
• Data-driven mindset with the ability to interpret campaign results and optimize accordingly
• Comfortable working in a fast-paced, high-growth environment

Nice to Have

• Loyalty or rewards program management experience
• Experience with segmentation, personalization, and automation at scale
• Cannabis retail, dispensary, or highly regulated marketing experience
• Familiarity with CRM or CDP integrations and customer data structures

What Success Looks Like

• Campaigns launch on time, error-free, and aligned with business priorities
• Lifecycle and loyalty programs show measurable improvements in engagement and retention
• CRM becomes a high-impact, revenue-driving channel
• Strong collaboration across e-commerce, brand, and analytics teams

Why Join Us

• Opportunity to shape and scale CRM and loyalty programs in a growing, innovative industry
• High ownership and visibility with room to make an immediate impact
• Collaborative, fast-moving environment with a test-and-learn mindset

Connecticut Hiring Range

$87,000—$96,500 USD

What We Offer:

• Career Growth Opportunities
• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/ Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts

Benefits vary by state, role type, and eligibility.

Follow us on Social Media:
Instagram: @curaleaf.usa
Twitter: @Curaleaf_Inc
LinkedIn: Curaleaf LinkedIn

Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, Find, and Anthem provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is powered by a strong presence in all stages of the supply chain. Its unique distribution network throughout Europe, Canada and Australasia brings together pioneering science and research with cutting-edge cultivation, extraction and production. Home | Curaleaf | Cannabis with Confidence

Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.

Our Values:

• Lead and Inspire.
• Commit to Win.
• ONE Curaleaf.
• Driven to Deliver Excellence.

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Individuals adversely impacted by the war on drugs are encouraged to apply.

Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf.

***Please note that U.S. immigration rules and regulations are governed by federal law; not state law. Although Curaleaf operates in states that have legalized and decriminalized marijuana, it is still considered a controlled substance under federal regulations and thus illegal under federal law. For this reason, unless and until federal law changes, Curaleaf is prohibited from offering sponsorship for any non-immigrant or immigrant visas.

***Please also note that while candidates who are Lawful Permanent Residents (such as those with Green Cards) are eligible for employment with, and are hired by Curaleaf, working for a company engaged in a business that grows and sells a product that is illegal under federal law might compromise the candidate's immigration status. Before a Lawful Permanent Resident accepts an offer of employment, Curaleaf recommends that the candidate seek the advice of an immigration lawyer.