App Growth Marketing Manager

App Growth & Acquisition Specialist

This role is eligible for our hybrid work model: Two days in-office.

From search engine optimization to branding and promotions, our Marketing team is the expert at spreading the Priceline message far and wide - capturing the hearts and imaginations of customers to get them to try our services, and keep them coming back for more.


Why this job's a big deal:

We're looking for an App Growth & Acquisition Specialist to help grow Priceline's mobile app audience and drive high-quality installs at scale. This role sits at the heart of our performance marketing team - blending analytics, creativity, and strategy to acquire new app users. If you're data-driven, love testing new growth tactics, and want to make a measurable impact on one of the most recognized brands in travel, this is a chance to shape how millions of travelers discover and book with Priceline.

In this role you will get to:

• Contribute to the end-to-end mobile app acquisition strategy across paid channels (e.g., Meta, Google ACi, Apple Search Ads, TikTok, programmatic).
• Develop and execute ASO strategies to optimize app store visibility, conversion rates, and keyword performance.
• Analyze performance data to uncover insights, trends, and opportunities to improve ROI and user quality.
• Collaborate with:
  
  • creative teams to test and evolve ad concepts, messaging, and app store assets
  • analytics and BI teams to define success metrics, implement tracking, and ensure data accuracy.
  • Product and CRM teams to improve onboarding, retention, and LTV of acquired users
• Oversee MMP (mobile measurement platform) relationship and manage related asks from internal stakeholders as well as external partners
• Manage budgets, forecasts, and pacing to deliver efficient and scalable growth.
• Optimizing web-to-app journeys: Help shape the conversion paths from web to app, improving landing experiences and increasing activation.
• You'll partner with Research, Product and Brand to ensure we communicate a clear and differentiated app value to new and existing users.
• Stay current with mobile ecosystem trends, privacy updates (e.g., SKAN, ATT), and best practices.
• Collaborate with product and CRM teams to improve onboarding, retention, and LTV of acquired users.

Who you are:

• 3-5 years of experience in performance marketing or growth marketing, with a focus on mobile app acquisition.
• Proven track record managing paid app install campaigns and ASO programs.
• Strong analytical and quantitative skills; proficiency with tools such as Appsflyer, Firebase, Adjust, Kochava, Tableau.
• Experience with A/B testing, creative optimization, and data-driven decision-making.
• Deep understanding of mobile attribution, tracking, and privacy frameworks.
• Exceptional collaboration skills and ability to work cross-functionally with marketing, product, and analytics teams.
• Passion for travel, technology, and innovation in the mobile space.
• Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust.
• The Right Results, the Right Way is not just a motto at Priceline; it's a way of life. Unquestionable integrity and ethics is essential.

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant.

The salary range for this position is $95,000-$120,000.

#LI-EH1

#LI-Hybrid

Who We Are

WE ARE PRICELINE.

Our success as one of the biggest players in online travel is all thanks to our incredible, dedicated team of talented employees. Priceliners are focused on being the best travel deal makers in the world, motivated by our passion to help everyone experience the moments that matter most in their lives. Whether it's a dream vacation, your cousin's graduation, or your best friend's wedding - we make travel affordable and accessible to our customers.


Our culture is unique and inspiring (that's what our employees tell us). We're a grown-up, startup. We deliver the excitement of a new venture, without the struggles and chaos that can come with a business that hasn't stabilized.


We're on the cutting edge of innovative technologies. We keep the customer at the center of all that we do. Our ability to meet their needs relies on the strength of a workforce as diverse as the customers we serve. We bring together employees from all walks of life and we are proud to provide the kind of inclusive environment that stimulates innovation, creativity and collaboration.

Priceline is part of the Booking Holdings, Inc. (Nasdaq: BKNG) family of companies, a highly profitable global online travel company with a market capitalization of over $80 billion. Our sister companies include Booking.com, BookingGo, Agoda, Kayak and OpenTable.


If you want to be part of something truly special, check us out!


Flexible work at Priceline

Priceline is following a hybrid working model, which includes two days onsite as determined by you and your manager (ideally selecting among Tuesday, Wednesday, or Thursday). On the remaining days, you can choose to be remote or in the office.

Perks & Benefits at Priceline

Our benefits are designed to support your health, wellbeing, and life inside and outside of work. Eligible Priceliners have access to:

Health & wellness coverage including medical, dental, vision, and mental health resources

Generous time off including PTO, holidays, a company-wide Priceline Pause reset week, and paid volunteer days

Work/life support including the ability to work up to 4 weeks per year from anywhere, parental leave, dependent care and family support resources, Summer Fridays, and office perks like stocked kitchens and catered meals (varies by location)

Financial security programs such as retirement plans with company contributions, life and disability coverage, and tax-advantaged accounts

Signature travel perks including employee-only discounts on hotels and flights, VIP deals, and Big Deal Bucks credits

Additional perks & discounts like travel and partner discounts, tuition support, legal support, and pet benefits

A people-first culture with Employee Resource Groups (ERGs), social events, recognition programs, and service awards that help you connect, grow, and celebrate together

Specific benefits and programs vary by location.

Inclusion is a Big Deal!

To be the best travel dealmakers in the world, we believe our team should reflect the broad range of customers and communities we serve. We are committed to cultivating a culture where all employees have the freedom to bring their individual perspectives, life experiences, and passion to work.

Priceline is a proud equal opportunity employer. We embrace and celebrate the unique lenses through which our employees see the world. We'd love for you to join us and help shape what makes our team extraordinary.

Applying for this position

We're excited that you are interested in a career with us. For all current employees , please use the internal portal to find jobs and apply.

External candidates are required to have an account before applying. When you click Apply, returning candidates can log in, or new candidates can quickly create an account to save/view applications.