Enrollment Management Marketing Specialist

Job Description

Job Description

Shape the Story. Inspire Future Students.

The University is seeking a creative, strategic, and mission-driven Enrollment Management Marketing Specialist to lead social media and digital marketing efforts that support enrollment growth and student recruitment.

This position combines content creation, social media strategy, enrollment marketing, and a limited recruitment territory to help engage prospective students throughout the enrollment journey. The successful candidate will create compelling digital content that highlights the University's academic excellence, student experience, career opportunities, and Catholic mission.

What You'll DoLead Social Media & Digital Marketing

• Develop and execute a social media strategy aligned with enrollment goals.
• Manage Enrollment Management social media channels, including Instagram, TikTok, Facebook, and emerging platforms.
• Create and maintain a content calendar supporting admissions and recruitment initiatives.
• Monitor trends, engagement, and platform performance to optimize results.

Create Engaging Content

• Produce videos, photography, graphics, and written content.
• Showcase student stories, academic programs, campus life, career outcomes, and Catholic identity.
• Coordinate student ambassadors and user-generated content.
• Ensure consistency with University branding and messaging.

Support Enrollment Growth

• Develop and execute campaigns that encourage prospective students to inquire, apply, visit, and enroll.
• Promote admissions events, campus visits, and yield initiatives.
• Partner with Admissions and Financial Aid to deliver coordinated messaging.

Measure Results

• Track engagement, reach, click-through rates, and conversion metrics.
• Use analytics and CRM insights to refine marketing strategies.
• Prepare reports and recommendations to improve campaign performance.

Recruit Future Students

• Manage a recruitment territory and engage prospective students through outreach and relationship-building.
• Represent the University at college fairs, high school visits, and recruitment events.
• Guide students and families through the admissions process.

QualificationsRequired

• Bachelor's degree in Marketing, Communications, or a related field.
• Experience in social media marketing and content creation.
• Strong written, verbal, and visual communication skills.

Preferred

• Higher education, admissions, or enrollment marketing experience.
• Experience with photography, videography, video editing, and marketing analytics tools.

What We're Looking For

The ideal candidate is:

• Passionate about storytelling and social media.
• Creative, innovative, and audience-focused.
• Data-informed and results-driven.
• Collaborative and relationship-oriented.
• Committed to supporting the University's Catholic mission and values.

Working Conditions

This position is primarily office-based with occasional evening and weekend responsibilities for recruitment events. Some travel is required for high school visits, college fairs, and other recruitment activities.