Analyst II, Customer Insights & Analytics

Senior Analyst, Customer Insights & Analytics

 

GENERAL PURPOSE OF THE POSITIO N :  
Analyze internal and external data to uncover   single and multi-price point   white space and   assortment opportunities across the Dollar Tree categories   to drive incremental traffic and sales   while assisting with trend s   analysis to help build business narratives .  As the organization looks to increase   and improve customer   relative   assortment, it is necessary to deliver support to the merchants to understand performance of current market items   and potential incremental opportunities.   Dedicated individuals to the mining of this data are imperative to the successful integration of the right new items for our shopper.    Equally important is a deeper understanding of   customer insights   and segmentation   to inform our   go-to-market   marketing strategies to improve   efficiency and results.  
 
ESSENTIAL ACTIVIES & RESPONSIBILITIES:  

• Support the development and execution of merchandising strategies   and decision making   by deliverin g timely, accurate, and actionable insights derived from syndicated data   and customer research.  

• Support   strategic initiatives   with rigorous analytics, utilizing third party data sources including Nielsen ,   Numerator,  1010, Circana,   and   customer   research.  

• Ability to pull data from several different business sources , provide deep analysis and   insights,   and build narratives to properly communicate market and Dollar Tree   situational details and trends.  

• Assist in the development and maintenance of daily and weekly reporting tools, Power BI dashboards, and custom hierarchies that drive performance   visibility across departments.  

• Organize and evaluate large data sets to assist with the development of  “white space” and   assortment recommendations to   drive traffic and sales.  

• Collect and utilize new customer insights to further define customer segmentation and to inform marketing plans to improve efficiency and results.  

• Connect the dots between customer insights, data, and analytics to proactively identify key assortment or marketing changes to improve results.  

• Partner with Big Chalk to assist with deeper understanding of marketing plan measurement and   brand health studies for   future optimizations to improve resul ts.  

• Assist with   senior leader presentations by preparing data driven content an d providing analysis leading to proactive recommendations.  

• Assist in customer research initiatives and performance analysis to inform marketing strategies and   optimize campaign effectiveness.  

• Help support the development and execution of customer segmentation and insights strateg ies that drive personalized marketing and enhance customer engagement.  

• Help lead training efforts with merchandising and marketing resour ces to promote best practices in data interpretation and usage.  

• Identify, prioritize, and initiate   data collection   process improvements to   improve team efficiency.  

 

EXPERIENCE AND EDUCATION REQUIRED:  

• Bachelors   Degree  (BA / BS/ BFA) or equivalent, and 1-3  years experience .  

• Excellent analytical and   problem solving   skills. Able to generate and evaluate hypotheses and create narratives for senior leaders.  

• Must have hands-on data mining experience using at least one of the following platforms: Nielsen, Circana, Numerator, or 1010data.

• Detail-oriented. Comfortable working with numerical data and information.  

• Strong written and verbal communication skills.  

• Demonstrated initiative, independent thinker and worker.  

• Team   player   in a collaborative environment.  

• Deadline oriented. Ability to anticipate and address conflicts, to skillfully negotiate, and deliver great outcomes.  

• Advanced skills in Microsoft Office   products   especially Excel and PowerPoint.  

• Must be willing to relocate to Chesapeake, VA  

**Applicants must be authorized to work in the United States on a full-time basis. The company is unable to sponsor employment visas for this position at this time or in the future.

Start Rate = $105,000 - $118,500K based on experience plus 20% bonus and equity.

The company offers Health, Dental, & Vision, a flexible spending account, life and disability insurance benefits, a 401k plan, PTO, paid holidays annually, and an employee stock purchase plan.

 

Full time

500 Volvo Parkway,Chesapeake,Virginia 23320

Planning

Dollar Tree