Lead Analyst, Consumer Insights
Talent Bridge
Lead Analyst, Consumer Insights
We are seeking a Lead Analyst, Consumer Insights to help shape product innovation, go-to-market strategy, and business growth within a leading electrical products organization. This role will serve as the voice of the customer, using market research, customer data, and analytics to understand the needs and behaviors of contractors, distributors, and end users. The ideal candidate is someone who can take complex research and data, identify meaningful trends, and turn those findings into clear, actionable recommendations that influence product development, marketing, channel strategy, and the overall customer experience.
What You'll Do
- Design and conduct quantitative and qualitative market research, including surveys, customer interviews, jobsite observations, field testing, and Voice of Customer (VOC) programs
- Analyze contractor behavior, purchasing patterns, customer needs, and pain points across electrical product categories
- Identify insights related to product usage, installation challenges, productivity, and customer preferences
- Develop customer segmentation models based on contractor type, application, sales channel, and jobsite needs
- Partner with Product Management, Engineering, Marketing, and other cross-functional teams to incorporate customer insights into new product development
- Translate research findings into product requirements, feature priorities, and customer value propositions
- Identify market whitespace and opportunities for new products or expansion into adjacent categories
- Analyze competitive products, channel strategies, and market/share shifts
- Turn complex data and research findings into concise insights and strategic recommendations for business leaders
- Establish and maintain best practices for customer insights, research methodologies, and data integrity
What We're Looking For
- Bachelor's degree in Marketing, Market Research, Business Analytics, Product Management, Engineering, Communications, Psychology, Sociology, or a related field
- 8+ years of experience in consumer insights, market research, Voice of Customer, product marketing, commercial analytics, or a related field
- Experience supporting industrial, manufacturing, construction, contractor, or B2B markets
- Experience conducting customer research and translating findings into actionable business recommendations
- Strong analytical and strategic thinking skills
- Ability to communicate complex data and insights clearly to both technical and non-technical stakeholders
- Experience working cross-functionally with Product Management, Engineering, Marketing, or Commercial teams
Preferred Qualifications
- Master's degree in Marketing Research, Business Analytics, Market Intelligence, Product Management, Engineering, Psychology, Sociology, or a related field
- 8+ years of experience in consumer insights, market research, product strategy, or commercial analytics
- Experience with electrical products, construction products, industrial manufacturing, contractor research, channel marketing, or B2B customer insights
- Experience with market segmentation, competitive analysis, and Voice of Customer programs
- Experience with Tableau, Power BI, or other data visualization/analytics tools
- Certifications in market research, data analytics, product management, or VOC methodologies
- Pragmatic Institute certification or similar market research/product management certification
Additional Details
- No direct reports
- Up to 50% domestic travel
- Relocation assistance available
- Opportunity to have a direct impact on product strategy, customer experience, and business growth
Vacancy posted 4 days ago
Similar jobs that could be interesting for youBased on the Lead Analyst, Consumer Insights in Huntersville, NC vacancy
- Job-ID32953500Reference26-02233TypeDirect PlacementSalary$140,000-$160,000 / yearWe are seeking a Lead Analyst, Consumer Insights to help shape product innovation, go-to-market strategy, and business growth within a leading electrical products organization.This role will...SuggestedFor contractors
- Davidson College is seeking a Prospect Research Analyst to compile profiles, assess data and support development officers with strategic insights. This role emphasizes data-driven recommendations and careful handling of sensitive information in a dynamic, mission-driven...Suggested
$80k - $100k
Gentiva is seeking a Business Analyst Senior who will provide strategic leadership in business analysis and solution design. This role involves leading complex cross-functional programs, defining analysis strategies, and ensuring alignment with organizational goals. The...Suggested- ...foods from pre-cooked) and product placement as specified by policies/procedures (e.g., raw and frozen meats on bottom shelves). For consumable items, assists in stock rotation, using the first in, first out method and restock outs. Has working knowledge of store...SuggestedWork experience placementSeasonal workLocal areaShift work
Walgreens Boots Alliance
Cornelius, NC1 day ago $30 per hour
...Canvass Lead-Mecklenburg County Status: Part-Time, Temporary Employee with up to 30 hours per week Pay: $30 per hour Start... ...serve as NCAAT's local representative, providing on the ground insights and community feedback. The ideal candidate is someone with a strong...SuggestedHourly payTemporary workPart timeLocal areaImmediate startShift workAfternoon shift- Davidson College is seeking a Prospect Research Analyst to conduct and document research on development prospects and constituents to support fundraising and engagement efforts. The role reports to the Director of Research and Prospect Management and offers a hybrid work...Work at office
- Davidson College seeks a Prospect Research and Management Analyst to conduct, document, and share research on development prospects. The role partners with the Director of Research and Prospect Management to support fundraising and engagement efforts. The position involves...
- Lowe's Companies, Inc. is seeking a Lead Analyst-Digital Brand Advocate based at our Mooresville, NC headquarters. You will partner with strategic suppliers and cross-functional teams to optimize brand-focused online experiences on Lowe's.com, improve content, browse behavior...
- Davidson College's Matthews Center for Career Development seeks a Specialist for Metrics & Assessment to lead data collection, reporting, and the maintenance of the Center's analytics systems. The role collaborates across campus to gather data, develop dashboards, perform...
- ...scalable growth across ProServices.The Program Analyst serves as a seasoned program owner,... ...influence decision-making across functions, and lead continuous improvement efforts that... ...leadership and presenting program insights and recommendations. About Lowe’sLowe’s Companies...Full timeWork at officeLocal area
- Akkar is seeking an experienced Accountant / Full Charge Bookkeeper to own its accounting and financial operations. This hands-on role is ideal for someone who thrives working autonomously, partners with leadership, and drives strong financial processes across the business...
- Davidson College is seeking a Prospect Research and Management Analyst in Davidson, NC. The role focuses on researching development prospects and other constituents to support fundraising and engagement initiatives. The analyst will prepare prospect profiles, analyze data...
$75 per hour
...About Company: About Denali Denali is the leading organic recycling company on a mission to unlock the power of unused food and... ...of organic material, and nearly every person who purchases and consumes food in the U.S. Apply to join our team today! Class A Lead Support...Weekly payFull timeTemporary workLive outLocal areaImmediate startNight shiftDenali Water Solutions
Cornelius, NC4 days ago- ...daycare job. It’s a journey, where you learn, grow, thrive—and play—every day. Are you a teacher ready for your next step? Being a Team Lead at a child care center is something special. We’re hiring and we want difference makers who will inspire children to become lifelong...
- ...Food/Consumables Team Supervisor WM Supercenter #5394 770 W El Monte Way Dinuba, CA 93618-3493 CP-5394-9017 $22.00 - $35.00/hr* Full... ...Job Description. What You'll Do Why is Walmart America's leading grocery store? Our customers tell us one of the biggest reasons...Hourly payMinimum wageFull timeTemporary workPart timeSeasonal workShift work
Walmart
Mooresville, NC4 days ago $171k - $227.8k
...Senior Analysts serve as technical leads on complex life assessment, failure investigation, and design projects. Senior staff members are responsible for ensuring technical excellence, strengthening client relationships, and mentoring technical teams. Work includes leadership...Temporary workFlexible hoursStructural Integrity Associates
Huntersville, NC1 day ago- ...Panera Catering Lead At Panera, our people come first. If you're looking for a place where you can grow, feel supported, be yourself, enjoy great perks, and have a little fun along the way—you're in the right spot. We're here to help you succeed every day, in every...Full timeLocal areaFlexible hoursShift workNight shift
Panera
Cornelius, NC1 day ago - ...dedicated to delivering exceptional guest experiences at every event. The Banquet Captain role oversees banquet and private events, leading front-of-house staff, coordinating with the kitchen, and ensuring the Banquet Event Order is executed from setup to breakdown. This...Full time
DeKalb Health
Cornelius, NC4 days ago - ...Service Manager or MOD Performs all other duties as assigned Qualifications A high school graduate or equivalent preferred Ability to lead and manage a team Strong understanding of store operations and merchandising techniques preferred Excellent interpersonal,...Local areaImmediate start
Food Lion
Huntersville, NC5 days ago - SAP ABAP/EDI Analyst will be working as a member of the SAP team. This position is expected to provide technical expertise for system design... ...with SAP & EDI tickets working in conjunction with the SAP Lead. Providing guidance and actively engage with the business and build...Work experience placement
$87.6k - $103.1k
...Below are details on an open job. Senior Analyst, Replenishment - Lowe’s BDT The Senior Replenishment... ...accurate seasonal safety stock settings, lead times, and promotional uplifts. Retailer... ...-season inventory exposure. Analytics, Insights & Performance Tracking Deliver actionable...Remote workShift work- Title Search Analyst Position Contract (6 +months) Location Mooresville, NC Rate $Open Job Description Responsibilities Work closely... ...to influence key business decisions through analyses and user insight studies Ability to convey complex analytics in an...Contract work
$26 per hour
...Kids we find our purpose in the wow moments our clients experience each day, learning new skills and reaching new goals. As a Student Analyst with ABS Kids you will receive support through coursework, assist with hours accrual, exam prep, and more. Apply today to learn...Hourly payPart timeWork at officeLocal areaImmediate startMonday to FridayWeekend workAfternoon shift- Corporate Merchandising Analyst, Omni - Lawn & Garden Join to apply for the Corporate Merchandising Analyst, Omni - Lawn & Garden role... .../Online Merchant; inclusive of developing & organizing product insights, performance metrics and presentations. Proactively review and...Work at officeLocal area
$50.5k - $76.4k
...created at MSC Industrial Supply Co. We are a leading North American distributor of... ...(CSC) BRIEF POSITION SUMMARY: The IAM Analyst is part of an evolving team responsible for... ...position. WHY MSC? People. Collaboration. Insight. That’s how you build something that works...Full timeWork visa- ...find your inspiration. Your Impact The Lead Analyst-Digital Brand Advocate will work with strategic... ...vendor. Provide accurate reporting and insights across the digital channel related to... ...sales and distribution of direct-to-consumer products to provide insights and...Work at officeLocal areaFlexible hours
$126.3k - $171k
...life assessment, reliability evaluation, and failure investigation projects for operating industrial assets. Responsibilities • Lead finite element and fracture mechanics analyses addressing thermo-mechanical behavior, creep deformation, and fatigue life • Perform...Temporary workFlexible hoursSI Solutions, LLC
Huntersville, NC17 days ago- ...ImpactThe primary purpose of this role is to lead the planning, analysis, optimization, and... ...AI driven search experiences. The Lead Analyst partners with Product, Marketing, Digital... ...strategic implications for Lowe'sPresent insights, recommendations, and performance...Full timeWork at officeLocal area
- ...invest in you so you can find your inspiration.Your ImpactThe Lead Analyst - Marketplace Compliance will oversees marketplace compliance... ...Present to key stakeholders on project/campaign strategies and insights to guide future strategies, tactics, or activities•Support training...Full timeWork at officeLocal area
- ...Job Description Job Description Plato's Closet in Huntersville, NC is looking for shift leads to join our team. We are located on 10035 Biddick Lane. Our ideal candidate is a self-starter, punctual, and reliable. Please include your resume, and complete the screener...Shift work
Plato's Closet Huntersville
Huntersville, NC7 days ago
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Lead Analyst, Consumer Insights. Be the first to apply!
