Paid Search Manager

Agency:Omnicom MediaJob Function:MediaJob Subfunction: Performance MediaJob Description:Ptarmigan Media, part of Omnicom Media Group, is a leading global services media agency with deep expertise in the Financial Services sector and the B2B2C marketplace. Our people are at the center of everything we do—driving our strategic thinking, technology capabilities, and innovative, data-driven solutions for more than 80 global financial services clients.As our New York office continues to grow, we are seeking a highly strategic and results-oriented Paid Search Manager to lead paid search initiatives for several B2B-focused financial services clients. This role blends hands-on platform expertise with strategic oversight, client partnership, and cross-functional collaboration.RESPONSIBILITIESLead the planning, execution, and ongoing optimization of paid search campaigns across Google Ads, Microsoft Ads (Bing), and additional search platforms as applicableOwn day-to-day management of paid search programs, ensuring campaigns are optimized toward client business objectives and KPIsOversee campaign pacing, forecasting, and budget management to ensure efficient spend and strong performance against goalsServe as a key paid search point of contact for assigned clients, developing a strong understanding of their lines of business, marketing objectives, and digital ecosystemAnalyze campaign performance and translate data into actionable insights, optimizations, and strategic recommendationsDevelop and deliver recurring performance reporting (weekly, monthly, quarterly), highlighting insights, learnings, and next stepsWork directly within platforms to activate, troubleshoot, optimize, and test campaigns, identifying opportunities for innovation and efficiencyCollaborate closely with internal teams—including Strategy, Analytics, and Planning, to deliver fully integrated search and digital media solutionsPartner with publishers and technology vendors to stay current on new features, betas, and best practicesContribute to thought leadership through the development of POVs, standard methodologies, and process documentationParticipate in client and internal education sessions on paid search best practices, platform updates, and industry trendsDemonstrate consistent attention to detail and adherence to paid search best practices throughout the full campaign lifecycleREQUIREMENTSBachelor’s degree required; concentration in advertising, marketing, economics, finance, computer science, mathematics, engineering, or related field preferred4+ years of digital media experience, with a strong focus on paid search in an agency or in-house environmentAdvanced working knowledge of Google Ads and Microsoft Ads; Google Ads (AdWords) certification requiredExperience with SA360 and additional bid management platforms preferredStrong understanding of campaign performance metrics, KPIs, and optimization levers across paid searchExperience with analytics and measurement tools such as Google Analytics, Adobe Analytics, Claravine, and/or MOAT strongly preferredExperience buying Discovery and YouTube inventory is a plusSolid understanding of the broader digital media landscape and how paid search integrates with other channelsStrong analytical and problem-solving skills, with the ability to clearly communicate insights and recommendationsExcellent written, verbal, and presentation skillsHighly organized with strong project management skills; able to manage multiple priorities in a fast-paced environmentAdvanced proficiency in Microsoft Excel, PowerPoint, and other MS Office toolsCollaborative team player with a growth mindset and desire to continuously learnFinancial Services experience preferred, but not required $90,000-$115,000To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.Link to Recruitment Privacy Notice: For US Job Seekers:It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. SummaryLocation: New York, New York, United States of AmericaType: Full time