Associate, Marketing - Content

COMPANY OVERVIEW KKR is a leading global investment firm that offers alternative asset management as well as capital markets and insurance solutions. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and supporting growth in its portfolio companies and communities. KKR sponsors investment funds that invest in private equity, credit and real assets and has strategic partners that manage hedge funds. KKR’s insurance subsidiaries offer retirement, life and reinsurance products under the management of Global Atlantic Financial Group. References to KKR’s investments may include the activities of its sponsored funds and insurance subsidiaries. We are seeking a creative, dynamic, and highly collaborative copywriter to join our marketing team. While primarily focused on writing for an audience of financial professionals for KKR’s insurance business, this writer will have the opportunity to produce a diverse array of content across multiple audiences and channels. The Financial Writer should be both an excellent writer/editor and a strong communicator who can build relationships across the firm. The successful candidate will be able to understand and quickly synthesize complex financial topics into digestible, eye-catching content and have a deep understanding of the competitive field. Being a team player who can work with many different stakeholders on the marketing team and beyond, including offering guidance on best practices for content development and messaging, is essential. Candidates should be responsive, creative, open to feedback and new ideas, and a problem-solver who can figure out ways to get things done. This position will be located in either our Hartford, Des Moines, or Boston office. Responsibilities Provide marketing copy and messaging for annuities, including variable, fixed and fixed index products. Ability to apply a sound understanding of annuity products and financial concepts to clearly and accurately communicate key sales ideas. Distill complex business and product content into simplified messaging. Generate B2B and B2C product and creative value-add content across various platforms, including web, email, video, social, presentations/seminars and print. Work with other copywriters, designers, marketers, and senior sales management to help generate creative ideas and develop messaging for marketing initiatives that align with the sales team and support business objectives. Utilize digital best practices for SEO/AEO, email messaging, subject lines, CTAs, etc. Develop targeted messaging for various audiences throughout the sales process. Ensure consistency in style, tone and voice across marketing initiatives. Be able to work collaboratively on projects, lending writing expertise, as well as independently manage projects from conception to completion. Create voice-over scripts for video. Collaborate with other areas across the organization to ensure accuracy and regulatory compliance. Must be able to manage competing priorities. Must manage to aggressive deadlines. Qualifications Bachelor’s degree in communication, marketing or English. 7+ years marketing copywriting experience, minimum of 4+ years in the financial services industry, preferably annuity. Demonstrated willingness and ability to write both engaging short-form content (emails, sales aids, short articles) and longer-form articles. Demonstrated use of AI and workflow tools. “Student of the business” who is always seeking to learn more. Strong interpersonal skills. Ability to effectively interact with senior leadership. Ability for occasional travel. This is the expected annual base salary range for this Hartford, CT-based position. Actual salaries may vary based on factors, such as skill, experience, and qualification for the role. Employees may be eligible for a discretionary bonus, based on factors such as individual and team performance. Base Salary Range - $115,000 to $120,000 KKR is an equal opportunity employer. Individuals seeking employment are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, or any other category protected by applicable law. KKR will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email View email address on click.appcast.io. Emails sent for unrelated issues, such as following up on an application, will not receive a response. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access because of your disability. You can request reasonable accommodations by sending an email to View email address on click.appcast.io. Only emails left for this purpose will be returned. Massachusetts Applicants It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. This notice applies only to applicants and employees who work or will work in Massachusetts, in accordance with applicable state law. #J-18808-Ljbffr