Admissions Director

Job Details Job Location: Edinburg, TX 78539 Position Type: Full Time Travel Percentage: Up to 50% Job Shift: 8am - 5pm Job Category: Marketing Role Overview The Admissions Director manages the multi-facility admissions and sales process, including oversight of Admissions Coordinators and backup admissions staff. This role builds referral relationships, screens potential admissions, coordinates smooth transitions, and leads strategies that support inquiry and census growth. Approximately 75% of the role is field-based through sales calls, referral visits, screenings, and business development events. Responsibilities Lead admissions, sales, and business development efforts for both facilities to increase qualified referrals, admissions, and census Supervise, train, and support Admissions Coordinators and backup admissions team members on inquiries, tours, closing skills, admission agreements, and welcome packets Build and maintain relationships with hospitals, physicians, discharge planners, case managers, home health and hospice agencies, assisted and independent living communities, and other referral partners Develop and maintain weekly 30/60/90-day sales plans, call calendars, market and competitor analyses, census strategies, referral targets, and specialty-program opportunities Conduct sales calls, facility tours, community education programs, quarterly referral events, and other outreach activities; follow the company sales-cycle process and document results Screen referrals using clinical and financial guidelines, review charts and payer eligibility, coordinate admission decisions with licensed clinical staff, and ensure required screening and PASSR documentation is completed Respond to referral inquiries promptly, including hospital requests within 30 minutes, and accurately communicate admission details to clinical leaders and department heads Oversee timely completion of admission agreements, welcome packets, demographic and financial information, waitlists, reports, surveys, scorecards, and admissions tracking systems Participate in department-head meetings, daily regional huddles, sales planning meetings, and the Internal Business Development Committee; communicate admissions, readmissions, referral trends, and upcoming outreach activities Manage the marketing budget and coordinate promotional events, community partnerships, and membership in organizations relevant to the resident population Maintain a tour-ready facility and model room, monitor available beds and accommodations, and partner with departments to correct identified concerns Stay informed on skilled nursing regulations, facility survey results, the Five-Star Quality Rating System, payer requirements, competitors, and healthcare market trends Support customer-service initiatives and service recovery, including documenting and escalating concerns from referral sources, residents, and families Participate in after-hours, holiday, and weekend on-call duties as assigned and assist with other duties or projects as needed Qualifications High school diploma or equivalent required; bachelor's degree in marketing, business, healthcare administration, or a related field preferred Skilled nursing, post-acute care, healthcare admissions, sales, or business development experience preferred Strong customer service, communication, presentation, relationship-building, problem-solving, and decision-making skills Ability to lead teams, manage multiple priorities, collaborate with interdisciplinary partners, and work independently across two facilities Ability to understand and explain facility services, admission criteria, payer eligibility, survey results, and the Five-Star Quality Rating System Comfortable conducting frequent field visits, community outreach, sales calls, and local travel Must be eligible to work in the United States Benefits Competitive pay Major medical, dental, and vision insurance Supplemental insurance options, including critical illness, hospital, accident, short-term disability, and life insurance Employee Assistance Program and Tuition Assistance Program PayActiv Paycard - early paycheck access and pay advance options Empower 401(k) Holiday, Paid Time Off, and Bereavement benefits $0-copay telehealth services Employee Referral Program, engagement activities, and discount marketplace Shoes for Crews reimbursement and Storms of Life emergency-assistance fund Equal Opportunity Regency Integrated Health Services is an Equal Opportunity Employer. Regency does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability status, national origin, veteran status or any other basis covered by appropriate law. All employment decisions are based on legitimate, non-discriminatory criteria. #J-18808-Ljbffr