Senior Field Marketing Manager

Senior Field Marketing Manager for Spain

Clio is the global leader in legal AI technology, and the first legal practice management unicorn. While the majority of Clio's growth to date has been in North America, a key focus for Clio's next stage of growth will come from international markets. Spain represents one of Clio's highest-priority growth markets in EMEA, with Barcelona serving as the hub for our Spain operations. The Spanish legal market presents a significant opportunity, and we have ambitious targets to establish Clio as the market leader for legal professionals across the country. Our work has an immediate and meaningful impact, and we have best-in-class technology, substantial budgets, and an outstanding team to support us.

As Senior Field Marketing Manager for Spain, you'll be a key leader within the EMEA Field Marketing team, owning the full marketing strategy for one of Clio's most exciting growth markets. You'll drive brand awareness, demand generation, field activations, and strategic partnerships that accelerate Clio's presence across Spain. Your work will have an immediate and meaningful impact, and you will be surrounded by a talented group of high-performing marketers, seasoned in SaaS and driven by collective success.

Our wider Marketing team is geographically distributed across Ireland, United Kingdom, Canada, the United States, Spain and Australia, which means we excel with async, video, and Slack communication to collaborate effectively. We value initiative, excellence, experimentation, and care about results. You'll have real ownership over your work, the freedom to test ideas, and the trust to make decisions that move the business forward.

You're a senior, strategic marketer who brings deep expertise in brand building, field marketing, and event strategy. You're passionate about connecting with customers and prospects in meaningful ways — from large-scale Clio events and third-party industry activations to intimate buyer partnerships and PR-driven brand moments. You thrive on designing programs that drive demand, grow brand awareness, and strengthen community across the Spanish legal market.

You have a strong track record of owning end-to-end field marketing programs, Clio-owned events, and high-impact third-party event sponsorships. You understand how each activation contributes to the broader customer journey, from awareness to pipeline to advocacy. You're skilled at forging buyer partnerships, collaborating closely with demand generation teams, and working hand-in-hand with PR and communications to amplify brand visibility.

You're a self-starter with a senior mindset — comfortable leading without a large team behind you, building programs from the ground up, and influencing cross-functional stakeholders. You operate with strategic clarity while rolling up your sleeves to deliver exceptional, on-brand experiences. You're excited to help Clio establish its brand leadership position in Spain while contributing to a high-performing, growth-focused international marketing team.

Role Summary:

Enhance Local Brand Awareness: Develop and execute event and field marketing strategies that increase brand recognition and establish Clio as a market leader in the Emerging market regions - UAE, South Africa, Nordics/Benelux etc.

Generate Qualified Leads: Implement in person, both regional and national targeted campaigns and events to generate high-quality leads, contributing to the sales pipeline and revenue growth

Market Intelligence: Gather and analyse partnership opportunities, weighing up and assessment of investment to inform strategic decisions and implementing marketing efforts to capitalise on these relationships

What you'll work on:

Strategy & Program Development

• Lead the creation and execution of a Spain-specific field marketing and events strategy that drives brand awareness, demand generation, and pipeline growth, with Barcelona as the primary hub and a focus on national reach across key Spanish legal markets.
• Define and execute Clio's owned event programme in Spain, including flagship Clio events, roundtables, and field activations that engage buyers, existing customers, and prospects at every stage of the funnel.
• Own annual and quarterly marketing planning for Spain, defining priorities, event calendars, budget allocation, and success metrics in close alignment with the EMEA Demand Generation team and broader business goals.

Campaign Coordination & Management

• Plan, coordinate, and manage multi-channel marketing campaigns that combine field events, webinars, and digital engagement to generate demand and pipeline growth.
• Collaborate with cross-functional teams—including Sales, Customer Success, and Product Marketing—to ensure consistent messaging and flawless execution.
• Manage campaign calendars, budgets, and performance tracking to ensure timely delivery and measurable impact.
• Analyse campaign results and provide actionable insights to continuously improve engagement and conversion outcomes.

Brand, PR & Community Engagement

• Build and execute brand-led programmes that grow Clio's reputation and awareness among legal professionals in Spain, working closely with PR and communications to ensure consistent, high-impact brand storytelling across earned and owned channels.
• Partner with Clio's PR and communications teams to align Spain-specific messaging, secure earned media opportunities, and amplify field activations and event moments through integrated PR campaigns.
• Cultivate and sustain community engagement among Spanish legal professionals through both digital and in-person touchpoints, reinforcing Clio's position as the trusted partner for law firms across Spain

Customer & Community Engagement

• Develop and execute programs that build stronger relationships with Clio customers, driving engagement, advocacy, and retention.
• Partner with internal teams to create educational webinars, customer stories, and community events that showcase customer success and thought leadership.
• Maintain consistent communication with customers through both digital and in-person touchpoints, ensuring they feel informed, valued, and connected to Clio's mission.

Clio Events & Third-Party Event Strategy

• Lead the end-to-end strategy, planning, and execution of Clio's owned events in Spain — including flagship Clio events, networking activations, and customer roundtables — ensuring each event drives measurable brand awareness and pipeline outcomes.
• Identify, evaluate, and manage Clio's presence at strategic third-party events, trade shows, and legal industry conferences in Spain, maximising ROI through sponsorship selection, activation planning, and pre/post-event follow-up in partnership with Sales.
• Ensure all Clio events and third-party activations in Spain reflect Clio's brand standards, values, and customer-first approach, delivering exceptional on-site and virtual experiences that leave a lasting impression.

Partnership Development & Growth

• Identify and develop strategic buyer partnerships with Spanish legal associations, bar associations (colegios de abogados), technology partners, and key industry influencers to expand Clio's market presence and credibility in Spain.
• Collaborate with partners on joint marketing programs, co-branded campaigns, and shared events that support mutual growth objectives.
• Monitor partnership performance and recommend opportunities to enhance collaboration and results.

Collaboration & Reporting

• Work closely with Sales, Channel, and Marketing teams to align on campaign goals, event promotion, and post-event follow-up strategies.
• Partner closely with Clio's PR and communications teams and external agency partners to ensure alignment of Spain-specific brand messaging, earned media strategy, and storytelling that elevates Clio's profile in the Spanish legal market.
• Track and report on campaign performance, customer engagement, and regional marketing results using tools like Salesforce and Looker.
• Contribute to process improvements and share insights to enhance regional marketing impact across teams.

What you will find here:

Compensation is one of the main components of Clio's Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:

• Competitive, equitable salary.
• Top-tier medical and dental coverage at preferred employee pricing for you and your family, with access from Day 1.
• Clio offers a flexible hybrid work environment with intentional in-person gatherings to build connection.
• 23 Days Paid Time Off + Company Observed Holidays including short Fridays as well as a summer schedule for work-life balance.
• Professional development and growth options
• Pet friendly workspace in our Barcelona office
• Company events and social-impact programs that reinforce our shared values, community, and culture.
• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

Please note salary bands may differ based on location and local currency. Additionally, benefits may differ depending on the employee's location.

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