Head of Paid Media

Role Description

We're looking for a strategic, analytical, and highly results-driven Meta Performance Marketing Manager with extensive experience managing high-spend Meta advertising campaigns. This role goes beyond media buying—you'll own acquisition strategy, creative direction, testing frameworks, reporting, and scaling initiatives that directly impact client growth.

You'll work closely with creative, design, video, account management, and leadership teams to develop high-performing campaigns, optimize customer acquisition, and build repeatable systems for sustainable scaling.

If you're passionate about direct-response marketing, creative strategy, AI tools, and performance optimization, this is an opportunity to join a fast-paced team where your work directly drives business growth.

Key Responsibilities

• Paid Acquisition & Media Buying
  • Own Meta paid acquisition strategy across multiple client accounts.
  • Build, launch, optimize, and scale Meta advertising campaigns.
  • Manage campaign budgets and allocate spend based on performance.
  • Monitor account performance daily and identify optimization opportunities.
  • Develop audience testing, offer testing, and campaign testing frameworks.
  • Scale winning campaigns while maintaining efficiency and profitability.
  • Conduct ongoing competitor research to identify market opportunities.
• Creative Strategy
  • Lead creative strategy using performance data and customer insights.
  • Identify winning and underperforming creatives.
  • Develop creative testing roadmaps and experimentation plans.
  • Write high-converting direct-response ad copy.
  • Create compelling offers that improve conversion rates.
  • Produce detailed creative briefs for designers and video editors.
  • Collaborate with content creators and source UGC creators when needed.
  • Work closely with the creative team to improve testing velocity and performance.
• Landing Pages & Conversion Optimization
  • Build landing pages, advertorials, and product detail pages aligned with advertising campaigns.
  • Analyze funnel performance and identify conversion bottlenecks.
  • Recommend improvements to landing pages and customer journeys.
  • Support ongoing CRO initiatives to improve acquisition efficiency.
• Reporting & Analysis
  • Track and analyze key performance metrics including:
    • Customer Acquisition Cost (CAC)
    • Cost per Acquisition (CPA)
    • Return on Ad Spend (ROAS)
    • Marketing Efficiency Ratio (MER)
    • Click-Through Rate (CTR)
    • Cost per Click (CPC)
    • Cost per Mille (CPM)
    • Conversion Rate (CVR)
  • Create clear performance reports and strategic recommendations.
  • Present insights during client strategy meetings.
  • Build repeatable reporting systems that support informed decision-making.
• Leadership & Strategy
  • Develop scalable paid acquisition playbooks and SOPs.
  • Support product launches and promotional campaigns with comprehensive media plans.
  • Conduct account audits and identify scaling opportunities.
  • Mentor junior media buyers where appropriate.
  • Maintain high standards of account quality, strategic planning, and execution.

Qualifications

• 5+ years of experience in paid media or performance marketing.
• Deep expertise managing and scaling Meta Ads campaigns.
• Proven success growing eCommerce or direct-response brands.
• Strong understanding of direct-response marketing principles.
• Advanced knowledge of Meta Ads Manager.
• Strong analytical skills using Google Sheets or Microsoft Excel.
• Experience with attribution platforms such as Triple Whale, Northbeam, Hyros, or similar tools.
• Expertise in creative strategy and performance-driven advertising.
• Experience building structured testing frameworks.
• Understanding of landing page optimization and conversion funnels.
• Excellent copywriting skills for high-converting advertisements.
• Comfortable using AI tools to improve productivity and campaign performance.
• Strong communication and client-facing presentation skills.
• Ability to thrive in a fast-paced, performance-focused environment.

Nice-to-Haves

• Meta Blueprint Certification.
• Experience in an agency or multi-brand environment managing diverse portfolios.
• Knowledge of CRO (Conversion Rate Optimization) and advanced landing page strategy.
• Previous experience mentoring or leading a team of media buyers.
• Background in sourcing and managing UGC creators.

Benefits

• Fully Remote: Work from anywhere with international teams.
• Peer Community: Connect with high-performing professionals in our network.
• Ongoing Support: Receive guidance from Huzzle before and after placement.
• Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals.