Content Marketer, Senior (INDG)

The senior content marketing producer implements the content marketing strategy for Bloomberg Industry Group brands, with particular focus on digital content tactics and innovation. What you will do: Lead efforts to develop compelling digital content that communicates a cohesive brand story for each product that builds preference in the market, enhances its reputation, and helps distinguish it from the competition Collaborate with business and marketing stakeholders to develop content marketing plans that achieve goals around brand awareness, lead generation, and sales. Responsible for guiding the day-to-day processes and production of digital content, including managing vendors with attention to forecasting needs, setting budgets, and reporting. Write, edit, and review digital content, such as web articles, reports, infographics, and videos, according to editorial and style standards. Maintain working knowledge of industry best practices, innovations, available technology, etc. to support content development and distribution. Ability to think creatively and strategically, demonstrating passion around finding the best way to tell every story. Self-starter with the ability to multi-task and work independently. You need to have: Bachelor's degree required. Minimum 5 years’ experience creating marketing and/or journalistic content for a diverse range of audiences. Experience in B2B setting and/or professional services industry is preferable. Compensation Range: $86,000.00-$111,000.00 Placement in the salary range will be decided upon completion of the interview process. Salary determination will be determined based on factors including but not limited to relevant experience, demonstrated skills related to the requirements of the role, education, certifications, and geographic location. Equal Opportunity Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group’s policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law (“Protected Characteristic”). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics (“Discrimination”). Bloomberg Industry Group, an affiliate of Bloomberg L.P., is a leading source of legal, tax, regulatory, government, and business information for professionals.