Content Marketing Specialist

Job Description

Job Description

Join One of the Fastest-Growing Digital Marketing Companies in Automotive

At L2T, we've spent the last 20 years helping automotive dealerships grow through innovative digital marketing solutions. Partnering with thousands of dealers nationwide, we specialize in Google, Facebook, Amazon, SEO, and other performance-driven advertising strategies.
Recognized by the Inc. 5000 for seven consecutive years and Crain's Fast 50 five times, we're committed to building a culture of growth, collaboration, and continuous learning.

Why Join L2T?

• Hybrid work environment
• Career growth and professional development opportunities
• Collaborative and supportive team culture
• Work with a growing leader in automotive digital marketing
• Exposure to innovative digital marketing products and strategies
• Opportunities to make a direct impact on company growth
• Continuous learning and development

About the Role
We're looking for a creative, detail-oriented, and results-driven Content Marketing Specialist to help strengthen L2T's brand presence and support customer acquisition, engagement, retention, and sales enablement through compelling content.
In this role, you'll develop and execute B2B content marketing strategies, create engaging multimedia content, support marketing and sales initiatives, and collaborate across teams to communicate the value of L2T's products and services. This position is ideal for someone who enjoys storytelling, content creation, digital marketing, and driving measurable business impact.

What You'll Do

• Develop content marketing strategies that drive brand awareness, website traffic, customer engagement, lead generation, and customer retention.
• Create compelling content across email marketing campaigns, digital properties, social media, sales enablement materials, customer communications, and industry events.
• Ensure all content aligns with L2T's brand voice, style, and messaging standards.
• Develop product messaging that clearly communicates the value of L2T's solutions to customers and internal teams.
• Research automotive and digital marketing trends and transform insights into educational and engaging content.
• Manage and execute company communications across LinkedIn, Facebook, Instagram, and press release channels.
• Collaborate with creative services, product, sales, and leadership teams to develop impactful campaigns and storytelling initiatives.
• Support sales teams by creating content and messaging that helps communicate product value and drive customer conversations.
• Maintain database quality and accuracy within Salesforce and Pardot through ongoing data management and cleansing.
• Manage multiple projects while maintaining a high level of quality, organization, and attention to detail.

What We're Looking For
Required

• 2+ years of experience in B2B marketing communications, public relations, content marketing, or digital marketing.
• Strong writing, editing, proofreading, and storytelling skills.
• Excellent project management, organization, and time management abilities.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Strong communication and collaboration skills with cross-functional teams.
• Advanced Microsoft Office skills, including Excel, Word, and PowerPoint.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Preferred

• Experience creating content that supports lead generation, customer engagement, and sales enablement initiatives.
• Experience with Salesforce, Pardot, Canva, or similar marketing platforms.
• Working knowledge of digital marketing channels, including Paid Search, SEO, social media, and reputation management.
• Experience partnering closely with creative or design teams.
• Automotive industry experience.
• Familiarity with B2B SaaS, technology, or agency environments.

Key Competencies

• Communication: Writes and presents clearly, adapts messaging for different audiences, and serves as a confident storyteller.
• Customer Focus: Creates purposeful content and solutions that support customer needs, engagement, and business outcomes.
• Accountability: Demonstrates ownership, dependability, organization, and attention to detail while maintaining high standards of execution.
• Drive for Results: Takes initiative, manages priorities effectively, and translates ideas into measurable marketing outcomes.
• Continuous Improvement & Mutual Respect: Brings curiosity, creativity, and innovation while collaborating constructively across teams.

Benefits
L2T offers a comprehensive benefits package including:

• Medical, dental, and vision coverage
• Life insurance
• Short and long-term disability
• Paid parental leave
• Employee Assistance Program (EAP)
• 401(k) with company match
• Paid time off and company holidays

Summer Fridays

Compensation: The salary range for this full-time position is $50,000 - $60,000 , based on experience and location of where the job is performed.

Ready to Make an Impact?
If you're passionate about content creation, digital marketing, and helping businesses grow through meaningful storytelling and strategic communication, we'd love to hear from you.

Position is based out of Evanston, IL and hybrid work schedule (2x in-office per week) must be maintained.

L2T Media strives to maintain a diverse, equitable, and inclusive workforce, ensuring that equal opportunities are extended to all qualified applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability and genetic information.
The above statements are intended to provide a general overview and level of work being performed by most people assigned to this job. They are not intended to be a list of all responsibilities, duties and requirements. Additional duties can be assigned as determined.
L2T is an Equal Opportunity/Affirmative Action Employer. We support a diverse workforce.

The above statements are intended to provide a general overview and level of work being performed by most people assigned to this job. They are not intended to be a list of all responsibilities, duties and requirements. Additional duties can be assigned as determined.

L2T is an Equal Opportunity/Affirmative Action Employer. We support a diverse workforce.

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