SEO Specialist

As a SEO Specialist, you will play a key role in optimizing and maintaining our IG North America websites while driving organic growth through search engine optimization (SEO) and generative search optimization (GEO). Working alongside our Web & CRO Lead and the broader growth team, you'll implement website updates, conduct keyword and performance analysis, and execute strategic initiatives that improve organic visibility across both traditional and AI-driven search. This is a great opportunity for someone to build foundational expertise in website management and organic growth as part of a collaborative, data-driven organic growth team. What You'll Do: Manage day-to-day operations for IG North America websites, including content updates and organic performance monitoring Support the development and execution of a comprehensive SEO and GEO strategy to improve organic visibility, search rankings, and presence in AI-generated search results Partner with the Web & CRO Lead to ensure SEO and GEO initiatives align with broader website optimization and conversion goals Conduct keyword research and ensure effective, natural keyword integration across web pages and content Conduct technical SEO audits covering crawlability, indexability, XML sitemap hygiene, canonical tags, and redirect management, partnering with developers to resolve issues Monitor Core Web Vitals and site performance metrics, flagging issues that may impact organic search visibility and user experience Support backlink profile monitoring and competitor gap analysis to identify link-building and outreach opportunities Implement and maintain structured data (schema markup) and international SEO elements, such as hreflang tags, to strengthen search and AI visibility across regions Audit and optimize existing content to improve organic performance, engagement, and alignment with SEO/GEO best practices Help establish content guidelines for web writing, including tone, structure, length, and SEO/GEO best practices Structure and organize content strategically to support crawlability, topical authority, and citation by generative search engines Manage digital asset libraries, ensuring all content is SEO-optimized, ADA-compliant, and properly organized Assist with website troubleshooting and coordinate with technical teams to resolve issues quickly Who You Are: Bachelor's degree in marketing, communications, IT, data analytics, computer science, web development, or related field 1-3 years of experience in website management, SEO, or digital marketing Proficiency with content management systems (Contentstack preferred), HTML, CSS, tag management, and basic web technologies Familiarity with keyword research tools, SEO performance metrics, and an interest in GEO/AI search trends Exposure to technical SEO concepts (crawling, indexing, site architecture) and tools like Google Search Console a plus Understanding of responsive design principles and good user experience Strong analytical skills with experience using Google Analytics and other web analytics platforms Ability to translate SEO and GEO insights into actionable content and website recommendations Experience with website accessibility standards and regulatory compliance a plus Detail-oriented with excellent project management and communication skills Self‑motivated learner who thrives in a fast‑paced, collaborative environment Ability to listen, understand, assess, and assist with any customer issues, asking questions as needed and giving detailed directions in response Familiarity with Figma and Jira helpful Why This Role Matters: Most of the company’s revenue comes from a small core of high-value, experienced traders, and the strongest channels for reaching #J-18808-Ljbffr tastytrade