VP of Sales & Marketing

This company is a venture-backed med tech company bringing AI-powered brain monitoringto newborns. Its flagship product is a pocket-sized wireless EEG with seizure-detection AI built into the device. The need is urgent. About two-thirds of neonatal seizures show no visible signs, so EEG isthe only reliable way to catch them. Clinicians report that starting EEG today takesanywhere from one hour to four days. Our client is hireing their first commercial executive to take their flagship prodcut from clinical validation to US launch. This is a builder role: there is no existing sales team, revenue base, or marketing function. You'll design the go-to-market plan, win the first hospitals, and hirethe team that follows. You'll report to the CEO and work closely with the founders and the Board What you'll do Build the US launch plan (first 90 days) Define the target market across Level II–IV NICUs, children's hospitals, and community hospitals without 24/7 EEG coverage Set pricing, the commercial model, and the target account list, and get the planapproved by the Board Shape a value story for clinical, economic, and operational buyers: faster diagnosis, less reliance on EEG technicians, and lower risk of long-term injury Win the first customers Personally lead the first sales, from first meeting to signed contract Sell to NICU directors, neonatologists, pediatric neurologists, nursing leaders, andhospital value-analysis and procurement committees Turn clinical partners such as Parkview Health and Texas Children's into reference sites Drive clinical adoption Build a group of key opinion leaders (KOLs) in neonatology and pediatric neurology Work with Clinical and Product to set up onboarding, training, and in-service programs so sites keep using the product after go-live Bring customer feedback back to the founders and the product team Build marketing from scratch Own brand, positioning, messaging, website, and sales materials Plan the company's presence at conferences such as PAS and newborn brain meetings,plus publications and digital campaigns Generate demand with marketing that rests on clinical evidence Build the team Hire and lead the first commercial staff, likely capital-equipment sales reps and clinical application specialists or NICU educators Put in place a CRM, forecasting, and pipeline reporting suited to a long hospital sales cycle Lead the business Report commercial progress to the CEO and Board Help with fundraising by building the commercial story and forecasts Plan for later markets, starting with Europe What you'll bring Required 10+ years of US medical device sales, marketing, or commercial leadership, selling into hospitals 5+ years leading sales or commercial teams A record of launching a new device or product line, ideally as one of a company's first commercial leaders Experience selling capital equipment or point-of-care diagnostics to the NICU, PICU,ICU, ED, or neurology, including through value-analysis committees Strong relationships with US hospital clinical leaders, plus comfort working with KOLsand clinical evidence A hands-on builder who will carry a bag, write the plan, and hire the team Comfort working for an Irish-headquartered startup, across time zones, with a smalland fast-moving team Preferred Neurodiagnostics, EEG, or neuromonitoring experience (for example, point-of-careEEG) Neonatal or pediatric market experience, with existing NICU relationships Has led both sales and marketing, or built a marketing function from scratch Experience at a venture-backed company before or just after first revenue, includingBoard reporting Familiarity with FDA 510(k) launches, reimbursement, and EEG billing codes Bachelor's degree. An MBA or clinical or engineering background is a plus How you work Mission-driven: improving outcomes for critically ill newborns matters to you Grounded in evidence. You listen to nurses and physicians and sell on clinical proof, nothype Collaborative with technical, scientific founders Location: Remote, United States. Midwest preferred, Travel: Significant US travel to customer and partner hospitals and conferences Compensation: Base, Bonus, Equity, Benefits