Creative Director

Define and evolve Pair Eyewear’s creative vision across all channels, ensuring a cohesive and differentiated brand Partner with Marketing, Product, and Leadership to align creative strategy with key business goals and growth priorities Lead the concepting and execution of integrated campaigns across paid, owned, and earned channels Own creative vision and direction for photoshoots, video, product launches, and key brand moments Build, lead, and develop a high-performing creative team across design, copy, content, and production Provide clear direction, thoughtful feedback, and mentorship to elevate both individual and team output Own creative resourcing, prioritization, and budget allocation across initiatives Establish and refine processes that improve speed, quality, and cross-functional collaboration Manage external partners, freelancers, and agencies as needed Maintain and evolve brand guidelines and creative standards to ensure consistency across all touchpoints Champion a high bar for creative quality while enabling speed and iteration Requirements 8+ years of experience in creative roles, with experience leading teams (in-house, agency, or both) Proven experience developing and executing integrated marketing campaigns across multiple channels Strong portfolio demonstrating creative direction across brand, digital, and physical experiences Experience working with performance marketing teams and understanding how creative drives results Experience leveraging AI tools (e.g., generative image, video, and copy tools) to accelerate creative production, testing velocity, and workflow efficiency Exceptional visual design sensibility, attention to detail, and storytelling ability Experience leading photoshoots, video production, and large-scale campaign execution Strong leadership and team management experience Familiarity with tools like Figma, Adobe Creative Suite, and creative production workflows Core Competencies Demonstrates expertise in creative direction and integrated marketing campaign execution, with a strong focus on team leadership, visual design, and cross-functional collaboration. Proficient in leveraging AI tools to enhance creative production and maintain high standards of brand consistency. #J-18808-Ljbffr