Public Relations & Social Media Specialist

Job Description

Job Description

Transform the lives of U.S. Veterans through purposeful canine partnerships and integrated wellness programs.

Job Title: Public Relations & Social Media Specialist   

Reports to: Manager, Marketing Communications  

Employment Type: Full-time Exempt

About the Organization

Liberty Dogs™ is a premier Service Dog training program whose goal is to empower Veterans with disabilities to lead more independent and fulfilling lives - enhancing their well-being through the unconditional support that Liberty Service Dogs provide. Located on a 27-acre campus, it includes a training facility, dog housing, an administrative and multipurpose building, and accommodations for Veterans staying on campus to train with their Liberty Service Dogs.

Position Summary:

We are seeking an experienced Public Relations & Social Media Specialist with at least 5 years of dedicated experience to elevate our brand, tell powerful stories, and expand our reach. In this role, you will lead media relations, drive multi-platform content strategy, and manage community engagement to support our mission of empowering U.S. military Veterans through life-changing Service Dogs.

Key Responsibilities

• Public Relations & Media Strategy: Develop and execute proactive PR campaigns, write press releases, pitch local media, and maintain relationships with public relations agencies, journalists, and military community partners.
• Social Media Management: Lead content creation, strategy, and daily publishing across all major platforms (Instagram, Facebook, and LinkedIn) to highlight client success stories, event highlights, puppy/dog training milestones, and more.
• Storytelling & Content Creation: Capture high-impact visual and written content, including video reels, feature stories, and Veteran testimonials to drive emotional connection and public support.
• Reputation & Crisis Management: Monitor social brand sentiment, field incoming comments and inquiries, and maintain brand voice across all communications.
• Event & Campaign Support: Oversee media coverage for major events (graduation ceremonies, community and volunteer appreciation events).
• Analytics & Reporting: Track key PR and social metrics (reach, media impressions, engagement rates) and regularly present insights to improve marketing ROI.

Qualifications & Requirements

• Experience: Minimum of 5 years of professional experience in public relations, social media strategy, or corporate communications (non-profit or military-adjacent experience preferred).
• Educations: Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field preferred.
  
• Skills: Superior AP-style writing, press release composition, media pitching, and short-form video editing (CapCut, Premiere, or Canva).
• Domain Knowledge: Strong understanding of media relations, digital marketing tools, social analytics, and SEO best practices.
• Soft Skills: High emotional intelligence, respectful handling of sensitive Veteran stories, strong public speaking skills, and adaptability.
• Bonus: Personal or professional connection to the military/veteran community or working dog/animal welfare organizations.

Compensation: $70,000 - $85,000

Why Join Liberty Dogs?

At Liberty Dogs Foundation, we live by a simple truth: We care for those who have cared for our great nation. This role is your opportunity to shape a program that will set a national standard in Veteran wellness and service dog partnerships—changing lives, one Veteran and one dog at a time.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law .