Odos - Brand Lead

Odos is the most advanced Smart Order Routing (SOR) protocol in DeFi, powering deep liquidity, cross-chain swaps, and capital-efficient trade execution. While loved by its users, Odos is still under the radar — and we’re looking for someone to change that. We’re hiring a Brand & Narrative Lead to take Odos from product to mythos — crafting a powerful identity, voice, and presence that resonates with DeFi power users, partners, and the crypto-curious alike. What You’ll Do Own and evolve the Odos brand identity, from tone and visuals to narrative positioning Build the Odos story: Who we are, what we stand for, and why it matters now Define and document brand voice, tone, and messaging guidelines Craft memorable taglines, product narratives, campaign slogans Lead the creation of a hero brand video or bold launch campaign Partner with the Head of Product and Design Lead to ensure brand cohesion across UI/UX Drive mindshare in the DeFi ecosystem via storytelling, ecosystem hooks, and cultural fluency Guide agency, content, and design partners (or build your own creative crew) Help us become unforgettable at conferences, podcasts, Twitter, and beyond You Might Be a Fit If You… Have built or evolved a Web3 brand (protocol, product, or media) — or created viral narratives Think in memes, archetypes, and emotional hooks, not just features Have agency or startup experience as a brand strategist, creative director, or narrative PMM Are a strong writer who can do tone-shifting across platforms (tweets, decks, hero copy) Understand DeFi deeply and can make complex ideas feel intuitive Have a nose for cultural moments and know how to make them your own Have led cross-functional initiatives with design, growth, and product Bonus Points You’ve worked with/for top blockchain protocols You’ve launched brand campaigns, products, or rebrands that the space noticed Experience working with content creators, podcasters, and influencers in Web3 You’ve written narratives or brand decks for founders #J-18808-Ljbffr deCircle