Salesforce Marketing Cloud Analyst

Key Responsibilities

• Provide functional and technical guidance for Salesforce Marketing Cloud and Sales Cloud implementations, integrations, and platform enhancements.

• Review solution designs, configurations, campaign implementations, and technical estimates to identify risks and ensure alignment with business requirements.

• Manage data synchronization, subscriber data models, audience segmentation, customer journeys, preference centers, and consent management.

• Establish integration standards and data-flow documentation across marketing platforms and connected systems.

• Support campaign reporting, performance measurement, and consistent marketing analytics.

• Coordinate internal teams, external agencies, vendors, and IT stakeholders to deliver marketing initiatives on time.

• Troubleshoot complex platform, campaign, integration, and data-related issues.

• Support platform releases, change management, environment governance, and vendor deliverables.

• Ensure compliance with privacy, consent, security, data retention, and audit requirements, including HIPAA/PHI and applicable healthcare regulations.

• Maintain technical documentation, solution standards, and audit-ready records.

Required Skills

• 4–7 years of experience with Salesforce Marketing Cloud and CRM platforms.

• Strong knowledge of Salesforce Marketing Cloud and Sales Cloud integration.

• Experience with campaign management, Journey Builder, audience segmentation, data extensions, subscriber management, and reporting.

• Knowledge of contact data models, preference centers, consent management, and opt-out processes.

• Experience with integrations, solution design reviews, technical estimates, and implementation risk assessment.

• Strong stakeholder management, project coordination, vendor management, and communication skills.

• Experience with marketing performance reporting and analytics.

• Understanding of data governance, privacy, and compliance requirements in regulated environments.

Preferred Qualifications

• Salesforce Marketing Cloud Consultant, Marketing Cloud Administrator, or Sales Cloud Consultant certification.

• Experience in healthcare, pharmaceutical, or life sciences marketing.

• Knowledge of HIPAA, HITRUST, CAN-SPAM, CASL, and applicable GxP/21 CFR Part 11 requirements.

• Familiarity with Tableau, customer data platforms (CDPs), email deliverability, and email authentication.