Fractional Growth Lead
$7,000 per monthContinuity 1
Role & responsibilities We're seeking a Fractional Senior Growth Operator to lead a comprehensive funnel rebuild over 16 weeks. This is a hands‑on execution role requiring deep expertise in US D2C health marketing and personal experience converting consumers in chronic‑care funnels. Key Responsibilities Funnel Diagnosis (Weeks 1-3):Audit existing customer acquisition funnel and produce a written diagnostic memo identifying root causes across four categories: tracking integrity, offer-market fit, creative/angle effectiveness, and post-click experience. Include probability weights and supporting evidence. Campaign & Infrastructure Audit:Review all live Meta and Google campaigns, landing pages, HubSpot configuration, analytics setup (PostHog, GA4, Meta CAPI), and compliance status (LegitScript, NABP certification, healthcare tier classification). Competitive & Positioning Analysis:Map iHealD's positioning against the live US competitive set and listen to customer calls to identify objection patterns and positioning gaps. Go-to-Market Strategy:Pressure-test three positioning thesis angles (e.g., GLP-1 Companion, Diabetes Reversal, CGM+) and recommend the lead thesis with supporting offer design and funnel architecture. Offer Design:Design pricing, inclusions, program length, eligibility criteria, and funnel architecture (ad landing quiz consultation enrollment) with proof assets and testing sequence. Pilot Execution (Weeks 6-12):Run a $7,000/month spend pilot without budget increase, shipping 2-3 new ad angles with creative briefs and rebuilding 1-2 landing pages aligned to the redesigned offer. Tracking & Compliance Fixes:Establish proper PostHog event taxonomy, Meta CAPI with server‑side payload cleansing, Google conversion tracking, UTM hygiene, and resolve any LegitScript or certification gaps blocking campaign approval. HubSpot Lifecycle Setup:Build lifecycle stages, nurture sequences (email + SMS), and abandoned‑funnel recovery flows aligned to the new funnel architecture. Team Handoff (Weeks 12-16):Co-screen and co‑interview three India‑based hires (Growth Lead, Performance Marketing Specialist, CRM & Lifecycle Specialist). Document the rebuilt funnel comprehensively: thesis, angles, creative briefs, landing pages, HubSpot configuration, SMS sequences, success metrics, kill criteria, and scaling rules. Founder Counsel:Provide weekly 1:1 strategic guidance with honest dissent. Challenge offer, positioning, price, and program structure as needed. Identify and communicate product‑side vs. marketing‑side issues. Required Experience D2C Health Funnel Expertise (Non‑Negotiable):Personally driven first‑conversion or first‑100‑conversion stages of a US D2C health funnel in chronic‑care, GLP‑1, diabetes, CGM, metabolic, or directly adjacent space. You must be able to name the company, your role, the outcome, and provide a referenceable contact. Growth Marketing Background:10‑15+ years total in growth/performance marketing with at least 4 years in US D2C health, telehealth, or chronic care. Copywriting:Personally written ad copy that converted on US health audiences (not briefed copywriters). Platform Expertise:Advanced hands‑on experience with Meta Ads Manager, Google Ads, HubSpot (Marketing Hub + Sales Hub), GA4, and PostHog. Healthcare Compliance:Experience navigating Meta 2025‑2026 healthcare tier restrictions (Tier 2/3) and technical workarounds. Experience navigating Google healthcare advertising policies and LegitScript/NABP certification processes. Team Leadership:Has hired and trained junior growth teams before. US Healthcare Consumer Instinct:Direct experience speaking to Americans with diabetes or on GLP‑1 medications. Communication:Strong written communication skills and ability to provide strategic counsel with honest dissent. Technical Skills You should be proficient with: Funnel diagnostics and root‑cause analysis Offer design and positioning strategy Ad copy writing and creative angle development Meta Ads Manager (advanced, including Tier 2/3 workarounds) Google Ads (advanced, including LegitScript‑certified accounts) HubSpot Marketing Hub + Sales Hub (advanced) GA4 + Google Tag Manager (server‑side) PostHog with Max AI Microsoft Clarity or Hotjar Quiz funnel tools (Typeform, Cal.com, Heyflow) SMS platforms (QUO, Twilio basics) Zapier Looker Studio Competitive intelligence tools (Atria, Superads) AI tools (Claude/ChatGPT at fluency level) Pixel debugging and analytics troubleshooting HubSpot workflow auditing SQL query writing Google Search Terms report analysis First‑party data operations and server‑side CAPI payload cleansing Preferred candidate profile #J-18808-Ljbffr Continuity 1
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