DMX Transformation Lead
Insight Global
Overview
We are seeking a DMX Transformation Lead to drive a high-impact, end-to-end transformation across digital production workflows, operating model design, and automation strategy.
This role will be embedded within a cross-functional environment and will partner closely with stakeholders across Digital Marketing Experience (DMX), Content Operations, Audience, and Site Experience teams.
Importantly, this is not a standalone role-this leader will be part of a broader Insight Global delivery team, bringing together multiple resources across process optimization, workflow design, change management, and automation strategy to execute a phased transformation.What You'll Do
1. Lead Early-Stage Assessment & Quick Wins (Days 1-30)
• Evaluate current-state workflows, tooling (including Airtable), and team behaviors to identify inefficiencies and high-friction processes
• Quantify opportunities for optimization, including time savings and modernization potential
• Deliver actionable recommendations for immediate process and behavior improvements
• Identify and size opportunities for automation and AI/agent-enabled workflows
• Establish baseline performance metrics and define initial quick wins for execution2. Design & Activate the Target Operating Model (Days 31-60)
• Define a scalable target operating model (TOM), including ownership, decision rights, and cross-functional alignment
• Shift workflows upstream by clarifying responsibilities across DMX and partner teams
• Lead the development of a structured change management approach, including communication and adoption strategy
• Align stakeholders on governance, success metrics, and ways of working
• Build and sequence a transformation roadmap across process, tooling, and organizational changes3. Drive End-to-End Transformation (Days 61-90+)
• Lead end-to-end workflow mapping from intake through go-live, identifying bottlenecks and redundancies
• Design and implement optimized, future-state workflows that enable speed, scale, and automation readiness
• Develop a phased automation and agentification roadmap, aligned to the future-state production model
• Evaluate transformation impact across speed to market, planning models, and talent/capability
• Provide strategic recommendations for ongoing transformation priorities and next-phase initiativesHow You'll Work
• Operate as the transformation lead within a team-based delivery model, partnering with Insight Global resources across process, tooling, and change management
• Work closely with cross-functional stakeholders to drive alignment, adoption, and execution
• Balance strategic thinking with hands-on execution, ensuring recommendations translate into measurable outcomes
• Act as a key connector between business stakeholders and delivery teams
Required Skills & Experience
• 7+ years of experience in digital production, content operations, or workflow/process transformation
• Proven experience leading operating model design and cross-functional transformation initiatives
• Strong background in process mapping, workflow optimization, and tooling ecosystems (Airtable or similar a plus)
• Experience driving change management and stakeholder alignment in complex environments
• Familiarity with automation, AI, or agent-enabled workflows (ability to identify and size opportunities)
• Ability to move seamlessly between strategy and execution
• Strong communication and leadership skills, with experience influencing senior stakeholders
Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.
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