Sr Regional Sales Manager Non Alc - PAC

Requisition ID: 39419

Cheers to creating an incredible tomorrow!

At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other’s successes.

Here’s to crafting careers and creating new legacies.

Crafted Highlights:

The Sr. Regional Sales Manager - Non-Alc leads and directs key selling activities across a direct team of Non-Alc Distributor Sales Executives and the "feet on the street" sales team. This role also provides indirect oversight to 5-6 Non-Alc Sr. Distributor Sales Executives and Sr. Chain Sales Executives within the assigned region. This role works across both the distributor sales organization as well as the chain account teams and owns end-to-end process of selling-to-execution within assigned region, collaborating extensively with Region Vice President, General Managers, Region Chain Director, and direct/indirect team.

What You’ll Be Brewing

• Development, sell-in, and execution of plans - ensuring the collaboration across all parties in the region on strategic prioritization. Operationalize AOP execution aligned to brand and channel strategy with a lens to chain and distributors insights, strategies, and relationships within assigned region. Sets direction for both distributor sales organization/chain teams to ensure belief, buy-in, and action against the Non-Alc portfolio of brands to deliver and maintain results. P&L accountability for the delivery of the Non-Alc AOP across all measures. Ensure delivery of volume, profit, and share targets.
• Through direct and indirect accountabilities, manage the expected performance to plan, determine solutions for lagging accounts, distributors, individuals and course correct as required. Provides creative direction and thought leadership through all span of direct and indirect control to develop creative solutions to gain disproportionate share of mind/voice internally and externally in order to drive success with the Non-Alc portfolio.
• Manage and maintain sound financial and budgetary leadership to direct use of funds in direct and indirect teams, ultimately delivering on key metrics of the Non-Alc P&L. Optimize the utilization of budget across various sales/marketing levers in order to achieve desired outcomes for the Non-Alc portfolio of brands.
• This role manages a team of 3-5 direct reports and overall team of ~15 professionals in support of developing and execution of sales plans in the off-premise. Ensures team is focused, well-trained for delivering expected business results, while living the company values and demonstrating these in everyday behavior. Leads talent management, growth, and change management as Molson Coors continues its transformation to a beverage company. Responsible for setting an engaging vision for talent, ways of working, and shepherding of engagement through the direct Non-Alc team as well as the dual accountability within the indirect distributor sales organization and chain teams.
• Be an active participant in driving the overall culture of the non-alc team, as we prove that innovative mindsets and positive attitudes can truly help transform our organization.

Key Ingredients

• Deep knowledge of the beverage industry including spirits, strong on-premise channel knowledge, and experience along with beverage distribution knowledge.
• Preferred 5-8 years of experience in a commercial-based role driving execution across partners.
• Business understanding including pricing strategies, distributor dynamics, chain account management, and P&L management.
• Ability to engage both direct and indirect teams through vision and accountability.
• Strong people leader who can direct and influence direct reports and indirectly accountable roles to drive success.

Beverage Bonuses:

• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities

• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are

• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization

• Ability to grow and develop your career centered around our First Choice Learning opportunities

• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources

• Access to cool brand clothing and swag, top events and, of course... free beer and beverages!

• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

• Benefits include 15 days vacation, 10 paid holidays, 4 personal floating holidays and 64 hours of sick time

Employees identified through our succession planning process as “Ready Now” will be considered first. Those who are identified as Ready in Time or who are not formally on a succession plan will be considered in conjunction with external applicants if a “Ready Now” successor is not appointed.

Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail View email address on aiapply.co.

Pay and Benefits:


At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings : $145,500.00 - $191,000.00 (posting salary range) + 30% target short term incentive + target long term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.