Marketing Manager

Responsibilities Lead and drive key SPECS brand and go-to-market initiatives across campaign development, launch, and sustain phases. Translate product capabilities, audience insight, and business priorities into compelling brand storytelling, marketing programs, and real-world use cases that make SPECS feel desirable, relevant, and human. Lead creator, influencer, and cultural partnership strategy in support of major launches and brand moments. Shape content strategy and execution across owned and amplified channels. Partner with Strategy, Creative, Production, and Project Management to develop inspiring briefs and drive work from concept through execution. Partner with Media and Channel Marketing to develop integrated brand and performance plans. Manage budgets, agency partners, and external collaborators with strong judgment, accountability, and attention to detail. Track and report on campaign, channel, creator, and content performance; synthesize learnings; and identify opportunities to optimize future work for greater impact. Cultivate a collaborative, inclusive, and high-trust team environment. Requirements Bachelor’s Degree or equivalent years of experience. 10+ years of experience in Brand Marketing, Product Marketing, or integrated consumer campaigns. Experience launching hardware products and consumer electronics. Experience building integrated go-to-market plans across brand, content, creators, media, and owned channels. Knowledge of and experience with Snap Inc. products. #J-18808-Ljbffr