Director, Marketing AI & Operations

Director, Marketing AI & Operations

This role sits at the intersection of marketing strategy, AI innovation, and revenue operations, offering a unique opportunity to reshape how a modern B2B marketing organization operates. You will lead the adoption of AI across marketing, transforming experimental use cases into scalable, repeatable systems that improve speed, quality, and output. At the same time, you will own the marketing data and infrastructure that power pipeline generation and revenue visibility. This is a highly cross-functional role, working closely with RevOps, marketing leadership, and GTM teams to ensure performance is measurable and continuously optimized. You will play a key role in building reliable funnel systems, improving attribution, and strengthening data integrity across platforms. With high visibility and strategic impact, this position is ideal for a builder who thrives at the intersection of systems, analytics, and AI-driven transformation.

Accountabilities

• Lead the design and implementation of AI-driven workflows across marketing to improve campaign execution, content production, and operational efficiency.
• Scale AI initiatives from isolated experiments into standardized, repeatable systems adopted across the marketing organization.
• Measure and analyze the impact of AI adoption on pipeline performance, productivity, and marketing effectiveness.
• Build and maintain a structured AI adoption framework, ensuring consistent enablement and execution across teams.
• Own end-to-end marketing funnel infrastructure, ensuring data integrity, tracking accuracy, and system reliability.
• Identify and resolve breakdowns in funnel performance that impact pipeline generation and revenue outcomes.
• Develop and maintain consistent reporting frameworks that provide clear, actionable insights into marketing performance.
• Partner closely with Revenue Operations to manage and optimize key marketing systems including Marketo, Salesforce, and related tools.
• Align marketing and revenue operations by defining lifecycle stages, attribution models, and shared success metrics.
• Ensure marketing's contribution to pipeline is clearly tracked, communicated, and continuously improved.
• Stay current on marketing technology capabilities and drive optimization of existing platforms and integrations.

Requirements

• 7–10+ years of experience in B2B SaaS marketing operations, demand operations, or revenue operations roles.
• Deep hands-on expertise with marketing automation and CRM platforms, particularly Marketo and Salesforce.
• Proven track record of improving pipeline performance through automation, systems design, or data-driven optimization.
• Experience implementing AI or automation solutions in real marketing workflows with measurable business impact.
• Strong understanding of demand generation, funnel mechanics, and revenue attribution models.
• Experience working cross-functionally with Marketing, RevOps, BDR, and GTM teams.
• Practical experience applying LLMs and AI tools to marketing use cases, including workflow automation and content optimization.
• Strong prompt engineering and workflow design skills, with the ability to build reusable systems.
• Clear perspective on build vs. buy decisions for marketing technology and automation.
• Familiarity with tools such as ON24, Cvent, Qualified, and Asana.
• Strong analytical mindset combined with a hands-on, execution-oriented approach.
• Curiosity-driven and innovation-focused mindset, with a strong interest in AI-driven transformation.

Benefits

• Competitive compensation aligned with senior leadership-level marketing operations roles.
• Remote-friendly work environment with flexibility and autonomy.
• Home office allowance and monthly internet subsidy.
• Comprehensive health, dental, and retirement savings plans (RRSP / 401K depending on location).
• Annual fitness allowance to support physical wellbeing.
• Mental health support, including access to Calm Premium and Talkspace.
• Learning and development opportunities via Udemy, internal training programs, and certification support.
• Annual training budget and access to high-potential leadership development programs.
• Strong, values-driven culture focused on innovation, performance, and continuous improvement.
• Opportunity to shape the future of AI-native marketing operations at scale.