Affiliate Manager

Affiliate Manager

New Jersey, United States

Are you an Affiliate Manager who thrives on building high-value partnerships, owning performance targets, and driving sustainable growth across regulated gambling markets?

Soft2Bet is a platform provider delivering casino and sports betting brands. With a performance-first approach, the company combines strong product execution, localization and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience.

Location: Fort Lee, New Jersey (100% On-site) Work Mode: Full-time, office-based (Remote or hybrid work arrangements are not available)

The Role: As the Affiliate Manager, you will be a key commercial contributor within our North American growth team. This role focuses on building, scaling, and optimizing affiliate programs for our gambling brands across the United States and Canada, with ownership over partner performance, acquisition outcomes, and long-term revenue growth in regulated markets.

What You'll Do

• Develop and execute the affiliate marketing strategy for US and Canadian regulated markets.
• Own and deliver against KPIs including FTDs, revenue, ROI, and LTV targets.
• Identify and prioritize growth opportunities based on market trends and competitor activity.
• Support launches in newly regulated states and provinces through affiliate channels.
• Identify, onboard, and grow high-value affiliates (SEO, media buyers, PPC, influencers, content publishers).
• Negotiate and structure commercial agreements (CPA, RevShare, Hybrid) with new and existing partners.
• Build and maintain long-term, high-performing relationships with top-tier affiliates.
• Continuously optimize deal structures and partner mix based on performance data.
• Monitor traffic quality, conversion rates, retention, and player value to ensure profitability.
• Work with affiliate tracking platforms (e.g., Affilka, Income Access, Everflow or similar) to manage campaigns and reporting.
• Detect, investigate, and prevent fraudulent or non-compliant traffic.
• Prepare regular forecasts and performance reports for leadership and key stakeholders.
• Ensure affiliate activities comply with US state and Canadian provincial regulations and internal policies.
• Collaborate closely with Legal and Compliance teams to maintain responsible gambling and brand-safe messaging.
• Work cross-functionally with Product, CRM, Marketing, and BI teams to align acquisition initiatives with broader business goals.

What We're Looking For

• 4–6+ years of experience in affiliate marketing within iGaming, gambling, or sports betting.
• Proven experience working with US and/or Canadian regulated markets.
• Strong understanding of CPA, RevShare, and Hybrid commercial models.
• Experience managing high-volume, revenue-driving affiliate portfolios.
• Strong analytical mindset with the ability to work with performance metrics and unit economics.
• Fluent English with professional negotiation and relationship-management skills.
• Highly organized, autonomous, and comfortable owning a broad performance remit.

Nice to Have

• An established network of Tier-1 gambling affiliates in North America.
• Experience launching brands in newly regulated US states or Canadian provinces.
• Previous experience mentoring or leading junior affiliate managers or coordinators.
• Background working in a fast-growing or international technology or iGaming environment.

Why Join Soft2Bet? Bonuses: Discretionary, performance based Benefits: Comprehensive medical, dental, and vision + 401(k) Time Off: Generous PTO policy Perks: Partially subsidized in-office breakfasts and lunches Culture: Collaborative, international team that celebrates milestones and wins together Growth: Strong opportunities for professional development and ownership within a scaling organization

Soft2Bet is an Equal Opportunity Employer. We believe that different perspectives make us stronger and provide equal employment opportunities to all applicants regardless of race, color identity, religion, or any other protected status. If you have the drive and the skills, we want to hear from you.

Salary range

$120,000 - $140,000 USD

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