Growth Marketing Manager

Role Description

We’re looking for a Growth Marketing Manager to build Mento’s growth experimentation engine for our sales-led go-to-market motion. You’ll help Mento reach HR, L&D, and people leaders who are rethinking how coaching, development, and AI-enabled insight can help employees grow at work.

This is a hands-on, high-impact role at an early-stage company for someone who is highly experimental, analytical, creative, and comfortable moving quickly from hypothesis to campaign to learning. You’ll help scale channels that are already working, build new ones from the ground up, and improve the conversion paths that create qualified pipeline.

You’ll report to the Co-CEO and work closely with Product Marketing, Sales, and Go-to-Market Engineering.

The ideal candidate is AI-native in how they work. You’re excited to join a company operating at the cutting edge of human + AI coaching, and contributing to a culture where every team member is a builder.

What You’ll Do

• Build Mento’s growth experimentation engine.
• Create the experimentation operating system that facilitates continuous learning: experiment backlog, prioritization, campaign briefs, success criteria, launch process, reporting cadence, and post-test learnings.
• Test and validate new growth channels.
• Drive testing, learning, and scaling of the channels, audiences, and messages that create qualified pipelines across SEO/AEO, paid media, email, ABM, webinars, events, partner marketing, content, communities, and other creative routes to market.
• Improve value from validated events and channels.
• Turn product marketing into pipeline.
• Own modern growth operations.
• Improve funnel conversion.

Qualifications

• You are a growth experimenter, not just a campaign manager.
• You have strong messaging instincts and creative taste.
• You have strong B2B growth marketing experience.
• You are AI-native.
• You know modern GTM tools.
• You know how to make events perform.
• You are analytical and pipeline-oriented.
• You are hands-on and cross-functional.
• You’re curious about coaching, learning, and human development.

Benefits

• Fully remote, with bi-annual team offsites
• Competitive salary and equity
• Medical, dental, vision, and 401k
• Unlimited vacation
• Access to your own Mento coach
• $500 home office stipend