Head of Product

Head of Product

Full-Time | Up to $150,000 | Lehigh Valley, PA
Candidates must reside in or relocate to the Lehigh Valley region. Relocation assistance may be available for qualified candidates.

FIA NOW Employment Solutions is partnering with a mission-driven media organization seeking a forward-thinking Head of Product to lead the evolution of a modern, audience-centered digital ecosystem.

This is a high-impact leadership opportunity for a product strategist who understands how digital product management, audience growth, UX, AI, community engagement, and content platforms work together to create meaningful user experiences and long-term engagement.

The ideal candidate brings a strong mix of:

• Digital product leadership
  

• UX and customer journey strategy
  

• Audience engagement and retention
  

• Agile product development
  

• Data-informed decision making
  

• Cross-functional collaboration
  

• AI and emerging technology awareness
  

This role requires a leader who can think strategically while also driving execution in a fast-moving, evolving environment.

What You’ll Lead

Product Strategy & Digital Growth

• Own and evolve the digital product roadmap across web, newsletters, mobile, and emerging platforms
  

• Drive audience growth, engagement, retention, and repeat usage
  

• Improve customer journeys, usability, accessibility, and overall user experience
  

• Lead rapid testing, experimentation, and iterative product improvements
  

Audience & Community Experience

• Build engaging digital experiences that strengthen audience participation and connection
  

• Create seamless user flows that balance content, usability, and engagement
  

• Help shape a digital ecosystem designed around daily audience utility and long-term loyalty
  

Product Development & Innovation

• Lead product initiatives from concept through launch and optimization
  

• Prioritize high-impact features and scalable solutions
  

• Introduce lean, agile workflows that support speed and innovation
  

• Collaborate with technical teams, developers, and organizational leadership
  

Analytics & Performance

• Define and track KPIs tied to audience engagement and platform performance
  

• Use analytics and behavioral insights to inform product decisions
  

• Translate data into actionable growth strategies
  

Cross-Functional Leadership

• Partner closely with content, marketing, operations, and technology teams
  

• Align product strategy with organizational goals and audience needs
  

• Foster collaboration between creative, editorial, and technical stakeholders
  

Requirements

Required Qualifications

• 8+ years of experience in:
  

• Digital Product Management
  

• Product Strategy
  

• UX / User Experience Leadership
  

• Audience Growth or Digital Engagement
  

• Proven success building or scaling customer-facing digital products
  

• Strong understanding of digital audience behavior, engagement, and retention strategies
  

• Experience working in media, publishing, nonprofit, content, or community-driven organizations strongly preferred
  

• Ability to operate both strategically and hands-on
  

AI & Emerging Technology

• Familiarity with:
  

• AI tools
  

• Automation platforms
  

• Large Language Models (LLMs)
  

• Emerging digital technologies
  

• Interest in applying AI to improve workflows, audience experience, and operational efficiency
  

Additional Strengths

• Strong stakeholder communication and leadership skills
  

• Experience in agile, startup-style, or high-growth environments
  

• Ability to prioritize and execute with speed and focus
  

• Systems thinker with a problem-solving mindset
  

• Comfortable navigating ambiguity and organizational transformation
  

Benefits

Why This Opportunity Stands Out

• Opportunity to shape the future of a growing digital media ecosystem
  

• High-visibility leadership role with executive collaboration
  

• Influence audience growth, engagement, and digital transformation initiatives
  

• Mission-driven organization focused on innovation and community impact
  

• Competitive salary up to $150,000 annually