Trade Marketing & E-Commerce Manager

Y.Z.Y., LLC is a Miami-based fragrance manufacturer and distributor founded in 1986. Our portfolio spans roll-ons, sprays, eaux de toilette, body mists, French perfumes, and YZY-branded perfumes, sold across North America, the Caribbean, and select international markets. We are in a growth phase, building our direct-to-consumer and digital commerce capabilities alongside a long-standing wholesale and distributor business. Position Summary The Trade Marketing & E-Commerce Manager is responsible for leading online commercial marketing execution across pure player platforms, retail partners, and distributors, and for leading the company’s direct-to-consumer platform development and implementation. This role owns e-commerce storefront management and digital shelf performance, trade communications and retailer programs, trade and co-op budgets, cross-functional forecasting inputs, and external agency management. The position works closely with Brand Marketing, Sales, Finance, Operations, and Production to drive revenue growth, strengthen brand visibility and end-consumer engagement, and ensure disciplined execution across channels. Key Responsibilities Digital Commerce & Storefronts Develop, lead and optimize the company’s online storefronts across pure players (Amazon, TikTok Shop), retail partner websites, and the brand’s own Shopify sites to ensure strong brand presentation, content accuracy, assortment visibility, and commercial performance. Own the digital shelf: product detail page copy and imagery, keywords and search ranking, ratings and reviews, pricing and deal calendars, and retail media / marketplace advertising, working with agency partners where applicable. Lead the development and growth of the direct-to-consumer site, including merchandising, promotions, email/SMS and paid social programs, and conversion and repeat-purchase performance. Monitor marketplace account health, inventory availability, and listing compliance; resolve issues with platform and vendor partners. Build and implement the annual activation calendar by product category and brand, ensuring alignment with commercial priorities, launch timing, customer programs, and operational readiness. Develop retailer- and distributor-specific programs, promotions, and launch toolkits; prepare product set-up forms, sell sheets, and presentation materials for key account and market-week meetings. Manage trade, co-op, sampling, and retail media budgets by account; track spend, submit invoices, and report return on trade investment. Serve as the primary liaison between Sales, Brand Marketing, and retail partners for marketing requests, content deadlines, and program execution. Planning, Forecasting & Launch Readiness Partner with Sales, Finance, Operations, in the monthly forecasting process, providing channel-level demand assumptions and following key business KPIs, including sales performance, inventory, service levels, and launch readiness. Coordinate cross-functional execution of launches, promotions, and customer programs to ensure alignment between commercial priorities and operational capabilities. Coordinate with regulatory and compliance partners to support product launches, packaging, claims, and market readiness across global channels and customer requirements. Manage external partners and vendors, including creative agencies, influencers, content creators, and other marketing service providers, ensuring timely delivery, quality execution, and budget discipline. Performance & Reporting Monitor performance and provide weekly KPI reads and monthly follow-ups on key initiatives, sell-through trends, customer needs, and executional gaps, with recommended actions. Track competitive activity and retailer initiatives across online and trade channels and share insights with the commercial team. Qualifications Required Bachelor’s degree in Marketing, Business, or a related field. 3+ years of experience in trade marketing and/or e-commerce, preferably in fragrance, beauty, or consumer packaged goods. Hands-on experience managing Amazon (Vendor Central and/or Seller Central) and Shopify; familiarity with retailer.com content processes. Demonstrated experience executing end-to-end product launches and retailer programs. Strong analytical skills and financial acumen; advanced Excel and PowerPoint. Excellent written and verbal communication skills and the ability to lead cross-functionally by influence. Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced Preferred Experience with Meta ads, Amazon Ads, TikTok Shop, GA, and email/SMS platforms (e.g., Klaviyo). Experience managing agency, influencer, or content-creator relationships. Spanish proficiency, given our Caribbean and Latin American accounts. Key Performance Indicators Online net sales and sell-through by platform and account versus plan. Digital shelf health: content compliance, search ranking, ratings and reviews, in-stock rate. Return on trade and retail media spend. On-time launch readiness and activation calendar execution. DTC site conversion rate and repeat-purchase rate. #J-18808-Ljbffr YZY Fragrances