SENIOR PRODUCT MANAGER

Under the ownership of Bain Capital, ATW Truck Equipment has become a leading manufacturer of professional truck bodies and equipment serving commercial, fleet, and vocational markets across North America. Our portfolio includes industry-leading brands such as CM Truck Beds and Dakota Bodies, which together offer one of the most comprehensive product platforms in the truck equipment industry—including flatbeds, service bodies, dump bodies, and other vocational truck solutions. Our team members are part of a dynamic environment, building upon several years of strong year-over-year growth, creating a fast-paced, entrepreneurial culture.

With strong brand recognition, an extensive distribution network, and a commitment to product innovation, ATW Truck Equipment is positioned for continued growth across multiple end markets. As we expand our product portfolio and strengthen our market presence, we are seeking a Sr. Product Manager lead product strategy and relentlessly bring new products to market.

POSITION SUMMARY
We are seeking an experienced and highly motivated Senior Product Manager to lead product strategy, roadmap development, and execution across an established portfolio of products while helping shape the next generation of growth opportunities.

This role will own existing product lines and drive future product development by partnering closely with customers, sales, engineering, operations, and marketing to identify opportunities, prioritize investments, and bring winning products to market.

The ideal candidate combines strong business acumen with technical curiosity and thrives operating at both strategic and tactical levels. This role requires someone who can define long-term product direction while remaining deeply involved in day-to-day execution.

Location: Addison, TX or Madill, OK

Travel: Up to 50%

ESSENTIAL DUTIES AND RESPONSIBILITIES

Develop and maintain product roadmaps aligned with customer needs, market opportunities, and business objectives

Identify opportunities for new products, product enhancements, and portfolio optimization

Translate customer needs and market insights into actionable product strategies and priorities

Drive portfolio decisions based on customer value, competitive dynamics, and market trends

Voice of Customer & Market Insights

Establish and lead Voice of Customer processes to understand customer pain points, unmet needs, and willingness to pay

Conduct market research and competitive analysis to identify emerging opportunities and threats

Partner closely with sales teams, dealers, distributors, and customers to gather market feedback

Become the internal expert on customers, competitors, and market dynamics

Product Development & Execution

Partner closely with engineering to translate customer needs into clear product requirements and priorities

Support new product development efforts from concept through launch

Drive product enhancement initiatives to improve competitiveness and customer value

Collaborate cross-functionally to ensure successful execution across engineering, operations, sales, and marketing

Product Launch & Commercialization

Partner with marketing and commercial teams to support product launches and go-to-market activities

Help develop product positioning, value propositions, and customer messaging

Support training efforts to ensure internal teams understand new products and features

QUALIFICATIONS

Bachelor's degree in Engineering, Business, Marketing, or related field

7+ years of product management, product development, engineering, or related experience within industrial, manufacturing, automotive aftermarket, or similar B2B environments

Demonstrated experience working cross-functionally with engineering and commercial teams

Strong understanding of product lifecycle management and new product development processes

Experience conducting market research, customer interviews, and competitive analysis

Strong analytical, communication, and organizational skills

PREFERRED QUALIFICATIONS

Engineering background or technical experience strongly preferred

MBA or advanced business education is a plus

Experience within industrial manufacturing, commercial equipment, truck equipment, or adjacent industries preferred

Experience launching physical products in manufacturing environments

WHAT SUCCESS LOOKS LIKE

Product roadmaps are clearly defined and aligned with customer needs

New products and product enhancements move more efficiently from concept to launch

Voice of customer becomes embedded in product decisions

Engineering resources are prioritized against the highest-value opportunities

Cross-functional alignment improves across product decisions and launches

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