Director of Performance Creative

Role Description

The Marketing team at Sundays blends artistic vision with strategic thinking to craft everything customers see. The Director of Performance Creative is a brand new role — the first of its kind at Sundays — built around three numbers:

• Ad volume (scaling from roughly 20 to 1,000 net-new ads a month)
• Ad quality (hook rate, CAC, and performance)
• Diversity (of format, source, and audience cohort)

Reporting to the VP of Growth Marketing and sitting as a peer to the Director of Growth and the Creative Director, you'll act as executive producer for Sundays' creative engine:

• Building the system
• Deciding which of the hundreds of incoming creatives earn a spot in Meta
• Using performance data — not personal taste alone — to call winners and losers

Your task is to build an engine that sources creative and concepts from multiple outlets — in-house strategists, influencers, and outside agencies — because getting real diversity of output requires real diversity of sources. Under you sits a team of full-stack creative strategists (each owns concept, shoot, and edit for their own ads) and a TikTok team building toward a large-scale ambassador network.

If you love building systems, love data, and want to prove that volume and craft aren't opposites, this role was built for you.

Your day-to-day:

• Own the quarter's two most important numbers: ad volume and ad quality — plus diversity of format, source, and cohort
• Act as executive producer: review the flow of incoming creative from strategists, influencers, and agencies, and decide what gets uploaded to Meta
• Use performance data to separate winners from losers, and feed those learnings back into the system in real time
• Hire and lead a team of full-stack creative strategists — each concepting, shooting, and editing their own ads
• Build out a dedicated editing bench so editing never becomes the bottleneck on output
• Launch and grow the TikTok Ambassador Program by year-end, including hiring a dedicated TikTok manager
• Manage relationships with outside creative and influencer agencies as a bridge while the owned creator network scales — with the long-term goal of owning the network, not renting it

What Success Looks Like:

• First 3 months: First full-stack creative strategists hired; volume, quality, and diversity scorecard in place; monthly ad output quickly climbing from baseline
• Month 6: Dedicated TikTok manager and editing bench in place; TikTok Ambassador Program underway; monthly ad output scaling into the hundreds
• Month 9: Full-stack strategist team at capacity across Cleveland, LA, and Austin; output approaching 1,000 net-new ads a month with clear CAC and hook rate reporting
• Month 12: TikTok Ambassador Program at or near 2,000 creators; a decentralized creative system running smoothly across in-house strategists, influencers, and agency partners

Qualifications

• 8+ years in high-volume creative production, performance creative, or content operations — bonus points if you've done it in DTC or subscription
• Experience running a decentralized creative model: sourcing and managing output from multiple creators, freelancers, or agencies at once, rather than directing a single creative point of view
• A track record of building and scaling high-throughput creative teams — ideally people who can concept, shoot, and edit their own work
• Real fluency with performance data (hook rate, CAC, ad performance) and the ability to use it, not just gut instinct, to decide what gets made and what gets cut
• Experience with TikTok creator or ambassador programs, and an understanding of what it takes to build an owned creator network rather than rent one through an agency
• Comfort managing outside agency relationships as part of a broader in-house strategy
• A genuine appetite for volume — this role is about generating hundreds of assets and letting data decide, not producing a handful of hero campaigns