Director, Performance Marketing

Role Description

You'll drive ShipMonk's digital media strategy end-to-end — across paid media, SEO/GEO, and conversion rate optimization — in service of brand awareness, customer acquisition, and retention. This is a hands-on leadership role. You'll set the strategy, run the campaigns, and prove the ROI.

What You'll Do

• Own the performance marketing strategy.
• Plan and execute across SEM, SEO, paid social, display, TV, and audio.
• Build full-funnel acquisition campaigns.
• Establish evergreen programs while constantly testing new audiences, creative, CTAs, channels, and formats.
• Drive retention and lifecycle marketing.
• Design programs that maximize engagement, loyalty, and lifetime value, and then iterate based on results.
• Optimize relentlessly.
• Run a disciplined test-and-learn practice across channels to maximize ROI at every funnel stage.
• Own the numbers.
• Track performance in Google Analytics and GTM, build integrated multi-touch attribution reporting, and translate campaign metrics into insights our business can act on.
• Manage the budget.
• Allocate spend for maximum return against revenue targets, and forecast with confidence.
• Know our audiences.
• Define and maintain persona and segment definitions, using paid media insights to sharpen targeting across the marketing team.
• Partner across the business.
• Align with Product Marketing, Content, Creative, Brand Marketing, Sales, and our customer organization to drive growth together.

Qualifications

• 10+ years in performance marketing with a proven record of driving growth and ROI across B2C and B2B, including budgets of $1M+.
• Deep analytics chops.
• You synthesize data into action with expertise in Google Ads, Google Analytics, Google Tag Manager, and CRM platforms like Salesforce or HubSpot.
• Excel/Google Sheets expert.
• CRO and experimentation experience.
• A/B testing and platforms like Optimizely or VWO.
• Brand media buying experience, including video and audio, strongly preferred.
• Industry fit: Ecommerce or logistics experience preferred. 3PL experience is a big plus.
• Leadership presence: You build buy-in across diverse stakeholders and interdisciplinary teams.
• Operational rigor: You use workflow tools (Asana or similar) to keep complex programs on time and stakeholders aligned.
• Bachelor's degree required (Business, Marketing, Finance, or related); MBA a plus.

Benefits

• Flex Time Off: Take control of your work-life balance.
• 9 Paid Holidays (US).
• 401k Matching: We invest in your future.
• Merit Reviews: Get rewarded for your work.
• Health Benefits: Comprehensive health, vision, and dental options.
• Referral Program: Get rewarded for bringing in great talent.
• Inclusive Culture: Be yourself and thrive.