Sales Development Representative, Rentals

Sales Development Representative, Rentals

The Sales Development Representative, Rentals will drive business growth by identifying and engaging prospective clients across the multifamily rental property industry. In this role, you will generate qualified leads, build relationships with property owners and operators, and create new business opportunities through strategic outbound prospecting. You will use cold calling, email outreach, and consultative sales techniques to introduce advertising solutions that help rental partners reach prospective tenants and grow their businesses. Working closely with Sales Executives, you will play a key role in building the sales pipeline and securing acquisition appointments that contribute to revenue growth. This fully remote opportunity is ideal for a proactive, results-oriented professional who thrives in a high-energy environment and enjoys turning initial conversations into valuable business relationships. You will also develop your market knowledge and sales expertise while contributing to a collaborative, performance-driven team.

Accountabilities

• Outbound Prospecting and Lead Generation: Identify and engage prospective clients in the multifamily rental industry through cold calling, email campaigns, and consistent outbound outreach to generate qualified leads and new business opportunities.
• Appointment Setting and Pipeline Development: Schedule acquisition appointments for Sales Executives, helping build a strong sales pipeline and drive revenue growth through meaningful conversations with potential clients.
• High-Volume Sales Outreach: Maintain a consistent prospecting cadence, including a target of at least 175 calls per week, while balancing email outreach and follow-up activities to maximize engagement and conversion rates.
• Prospect Relationship Management: Establish rapport with prospective property owners and operators from the first interaction, understand their business needs, communicate relevant value propositions, and nurture relationships until opportunities are transitioned to Sales Executives.
• Consultative Selling: Apply the MEDDPICC sales methodology and Challenger sales principles to deliver insight-driven, value-based conversations that help prospects recognize business challenges and understand potential solutions.
• Market Research and Industry Awareness: Develop an understanding of local rental market trends, competitive conditions, property advertising practices, and client needs to personalize outreach and identify promising opportunities.
• Sales Performance and Goal Achievement: Work toward established activity, appointment-setting, lead-generation, and conversion targets while maintaining high standards of productivity, consistency, and professionalism.
• Cross-Functional Collaboration: Partner with Sales Executives and other team members to share prospect insights, ensure smooth handoffs, support acquisition strategies, and contribute to broader sales objectives.
• CRM and Sales Activity Management: Maintain accurate prospect records, document interactions, track follow-up activities, and manage the sales pipeline using customer relationship management tools.
• Continuous Learning and Improvement: Apply coaching, sales training, and performance feedback to refine prospecting techniques, strengthen communication skills, and improve overall sales effectiveness.

Requirements

• Relevant Sales Experience: At least 6 months of experience in appointment setting, inside sales, lead generation, or a similar sales development role.
• Prospecting Expertise: Experience with outbound sales activities, particularly cold calling and email campaigns, with the ability to initiate conversations, generate interest, and secure qualified appointments.
• Results-Driven Mindset: Strong motivation to achieve ambitious sales targets, maintain consistent activity levels, and contribute to measurable business growth.
• Communication Skills: Excellent written and verbal communication skills, including the ability to engage prospects over the phone, communicate value clearly, ask effective questions, and build rapport with diverse audiences.
• Positive and Persuasive Approach: High energy, a confident and charismatic communication style, and a proactive, can-do attitude when engaging potential clients and overcoming objections.
• Time Management and Organization: Strong prioritization skills and the ability to manage a high volume of outreach, organize follow-ups, and meet performance goals in a fast-paced environment.
• Technology Proficiency: Strong working knowledge of Google Workspace tools and the ability to use digital applications efficiently to manage sales activities and communications.
• CRM Experience: Familiarity with Salesforce or other customer relationship management platforms is preferred.
• Sales Methodology Knowledge: Familiarity with structured sales frameworks such as MEDDPICC and Challenger is beneficial, along with a willingness to learn and apply consultative selling techniques.
• Professionalism and Integrity: High ethical standards, sound judgment, reliability, and a commitment to maintaining professional relationships with prospective clients and colleagues.
• Teamwork and Adaptability: Ability to work collaboratively with Sales Executives and teammates, respond constructively to coaching, and adapt prospecting strategies to changing market conditions.
• Travel Availability: Willingness and ability to travel approximately two to three times per year for company events.
• Remote Work Readiness: Ability to work independently from a designated remote location within the United States, subject to applicable geographic restrictions and remote work policies.
• Transferable Skills: Candidates with nontraditional career paths are encouraged to apply if they bring relevant communication, customer service, relationship-building, or business development experience.

Benefits

• Competitive Hourly Compensation: Base pay ranging from: $24.10$38.50 per hour in California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington State, and Washington, D.C. $22.90$36.50 per hour in Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia. Compensation for other eligible U.S. locations may vary.
• Incentive Compensation: Eligibility for additional performance-based incentive compensation, with actual amounts depending on experience, performance, and location.
• Equity Awards: Eligibility for equity awards as part of the overall compensation package, subject to applicable program terms.
• Fully Remote Work: Flexibility to work remotely from an eligible U.S. location within a distributed work environment built around trust, collaboration, and productivity.
• Professional Development: Opportunities to strengthen sales skills through coaching, structured sales methodologies, market education, and practical prospecting experience.
• Career Growth: Potential to develop a long-term career in sales development, account management, business development, and other commercial functions.
• Collaborative Team Culture: Work alongside a motivated sales team focused on partnership development, customer success, and measurable business outcomes.
• Inclusive Workplace: Join an environment that values diverse backgrounds, transferable skills, equal opportunity, and professional growth.
• Industry Exposure: Build knowledge of the multifamily rental market, property advertising, digital solutions, and business-to-business sales strategies.