Senior Digital Marketing Specialist-Manufacturing

Legacy Talent Search is currently seeking candidates for a Senior Digital Marketing Specialist role. Key Responsibilities: Develop, execute, and optimize digital marketing campaigns across social media, web, email, and content platforms. Create engaging digital content including social graphics, marketing assets, short-form videos, email content, and web-based creative materials. Support digital strategy initiatives by analyzing campaign performance and identifying opportunities for improvement and audience engagement. Collaborate cross-functionally with internal teams to ensure consistent brand messaging and campaign execution. Utilize SEO best practices including keyword research, content optimization, and on-page SEO improvements to increase digital visibility and traffic. Monitor and analyze campaign performance using Google Analytics and social media platform analytics tools. Develop reports and provide actionable recommendations to improve marketing KPIs and campaign effectiveness. Manage multiple projects and campaigns simultaneously in a fast-paced environment while maintaining strong attention to detail. Support website updates, digital communications, and content publishing efforts as needed. Stay informed on industry trends, emerging digital tools, and best practices to continuously improve marketing performance. Qualifications: 5+ years of digital marketing experience, preferably within B2B, manufacturing, industrial, or technical industries. Strong hands-on experience with content creation, campaign execution, and digital marketing strategy support. Proficiency in Adobe Creative Suite including Photoshop, Illustrator, and InDesign; Premiere Pro and After Effects experience is a plus. Strong understanding of SEO principles, keyword research, and digital content optimization. Experience utilizing Google Analytics and social platform analytics tools to measure campaign performance and drive improvements. Excellent communication, organizational, and project management skills. Ability to manage multiple concurrent campaigns in a deadline-driven environment. Portfolio required demonstrating digital campaigns, content creation, and marketing performance results. Strong creative mindset paired with analytical and data-driven decision-making capabilities. Professional presence and strong collaboration skills required. What We Offer: Competitive compensation package. Compensation: $78,000 – $90,000 DOE Comprehensive benefits package, including health insurance and paid time off. Hybrid work flexibility with a collaborative team environment. Opportunities for professional growth and advancement. A creative and innovative workplace culture focused on growth and continuous improvement. The opportunity to make a direct impact on brand growth and digital engagement strategies. Legacy Talent Search is an equal opportunity employer. #J-18808-Ljbffr Legacy-Talent-Search