Vice President Finance

Vice President of Finance (de-facto CFO)

Comp: $180k-$275k, 30-40% bonus + LTIP

Finatal is partnering with a leading private equity-backed, vertically integrated consumer products and eCommerce business to appoint a Vice President of Finance . Reporting directly to the CEO, this individual will serve as the company's senior-most finance leader and a key strategic partner to the executive team, Board of Directors, and private equity sponsor.

This is a unique opportunity to step into a true de facto CFO role , with broad responsibility across Finance, Accounting, Treasury, Tax, Risk Management, Legal, and HR. The successful candidate will play a critical role in shaping the company's financial strategy, enhancing operational performance, and supporting its next phase of growth and value creation.

While the position has enterprise-wide leadership responsibilities, a key mandate will be to elevate and build the FP&A function. As a result, this role requires a hands-on finance executive who is comfortable operating as both strategist and operator, personally driving budgeting, forecasting, cash flow management, KPI reporting, and financial decision support while building the foundation for a scalable finance organization.

Key Responsibilities:

• Serve as a trusted advisor to the CEO, leadership team, Board of Directors, and private equity sponsor.
• Lead all core finance functions, including FP&A, accounting, treasury, tax, cash management, and financial reporting.
• Build, lead, mentor, and develop the finance and accounting organization, establishing a high-performing team, scalable processes, and a culture of accountability, analytical rigor, and continuous improvement.
• Own the integrity, accuracy, and timeliness of the monthly close, financial reporting, internal controls, audit, tax, and compliance processes, ensuring best-in-class financial stewardship and governance.
• Own Board, lender, investor, and sponsor reporting, delivering clear insights on business performance, liquidity, strategic initiatives, and value creation priorities.
• Manage treasury operations, banking relationships, credit facilities, debt covenant compliance, working capital, and liquidity planning, including ownership of the 13-week cash flow forecast.
• Build and professionalize the FP&A function, establishing best-in-class forecasting, budgeting, reporting, KPI tracking, and business performance management processes.
• Provide financial leadership around demand planning, inventory productivity, gross margin expansion, and profitability analysis across brands, channels, customers, and SKUs, helping drive operational efficiency and informed resource allocation decisions.
• Partner closely with Operations, Supply Chain, Sales, and Marketing leadership to drive growth, profitability, inventory optimization, and data-driven decision making.
• Provide executive oversight of Legal, HR, and Risk Management functions.
• Act as executive sponsor for the company's ongoing NetSuite implementation and broader finance transformation initiatives, helping build the systems, controls, and infrastructure required to support future growth.
• Support strategic planning, pricing initiatives, commercial decision making, M&A evaluations, due diligence, acquisition integration activities, and post-acquisition integration of systems, reporting, financial processes, and controls and other value creation projects.

Ideal Background:

• 10+ years of progressive finance leadership experience spanning FP&A, accounting, treasury, and cash flow management.
• Experience as a CFO, VP Finance, Head of Finance, or a Finance Director serving as the clear #1 or a highly influential #2 finance leader with broad enterprise-wide responsibility.
• Private equity-backed company experience strongly preferred, with demonstrated success building FP&A capabilities, reporting infrastructure, and forecasting processes in a lean or high-growth organization.
• Experience managing lender relationships, credit facilities, debt covenants, and working capital in an inventory-intensive business.
• Background within consumer products, CPG, eCommerce, retail, manufacturing, or distribution environments strongly preferred.
• Experience of operating in businesses with large SKU counts and complex inventory environments, with a strong understanding of demand planning, inventory management, gross margin performance, and customer/channel profitability analytics.
• Being able to operate in a business with large SKU counts and complex inventory environments.
• Executive presence and communication skills with experience presenting to Boards, investors, lenders, and private equity stakeholders.
• NetSuite implementation or finance transformation experience highly desirable.
• CPA and/or MBA preferred.