Head of Marketing

The Head of Marketing will be responsible for shaping and executing the global marketing strategy, driving consumer engagement, and strengthening brand awareness across all channels for a growing luxury men's and women's sportswear and RTW brand. This role requires a dynamic leader who combines creativity, data-driven insights, and a deep understanding of the sports and lifestyle consumer. BASED IN NORTH CAROLINA, reporting to the CEO.

This role will oversee all aspects of marketing for this global Footwear & Apparel brand—including brand strategy, creative, PR, partnerships, events, and retail marketing—while leading and developing a high performing team.

Essential Functions

• Develop and lead the brand’s integrated marketing strategy to drive growth, customer acquisition, and retention.
• Oversee brand positioning and ensure consistent messaging across all channels, including retail, wholesale, e-commerce, social media, and events.
• Lead creative direction and brand storytelling that connects with both avid golfers and lifestyle consumers.
• Build and manage marketing budgets, ensuring ROI through performance metrics and analytics.
• Develop innovative digital and social strategies to grow brand engagement and e-commerce sales.
• Drive PR and influencer marketing initiatives, building strong relationships with athletes, ambassadors, media, and partners.
• Oversee event strategy, including sports tournaments, lifestyle activations, and experiential marketing.
• Partner cross-functionally with Design, Sales, and Retail to ensure alignment of marketing strategies with overall business objectives.
• Mentor, coach, and develop a marketing team that embodies collaboration, creativity, and results.

Competencies

• Proven success developing and executing multi-channel marketing campaigns that drive brand awareness and revenue growth.
• Strong digital and e-commerce marketing expertise, including paid media, social, and CRM.
• Excellent brand storytelling, creative judgment, and ability to connect with diverse audiences.
• Track record of building and leading high-performing teams.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Passion for sports and lifestyle industries preferred.

Desired Education and Experience

• 10+ years of progressive marketing leadership experience, ideally within the sports, lifestyle, or premium consumer brand space.
• Visionary leader with strategic thinking and hands‑on execution skills.
• Collaborative, authentic, and able to build strong relationships across the organization.
• Entrepreneurial spirit with creativity, curiosity, and adaptability.
• Strong communicator with executive presence and ability to inspire teams.

Seniority Level

• Executive

Employment Type

• Full‑time

Job Function

• Marketing

Industries

• Apparel Manufacturing and Retail Apparel and Fashion