Marketing Creative Specialist

This position is a Marketing Creative Specialist responsible for producing the visual and multimedia assets that drive the department’s pipeline-generating campaigns. The role centers on expert Adobe design, sales collateral and web graphics, video and multimedia creative, and the execution of campaign briefs into production-ready creative across channels. This is a creative production role, not a writing or scripting role. Duties and Responsibilities Creative & Graphic Design Serve as the department's lead creative producer with expert-level command of Adobe Creative Suite (Illustrator, InDesign, Photoshop). Design production-ready sales collateral, one-pagers, and enablement assets that support the B2B pipeline. Produce graphics and visual updates for the website. Lay out and design multi-page documents and printed collateral (white papers, brochures) in InDesign. Edit images and produce campaign visuals in Photoshop. Design for web and digital surfaces in Figma (landing pages, UI layouts, prototypes) in addition to the Adobe suite. Design branded presentation and pitch deck templates for sales enablement (design, not copywriting). Create display ads (static and animated) and trade show collateral (booths, banners, printed pieces), preparing print-ready files and coordinating with print vendors. Maintain consistent brand governance across all assets. Video & Multimedia Creative Produce and edit short-form video creative for social, ads, and campaigns. Develop motion graphics and animated assets. Capture on-site photo and video at facilities and trade shows/events (warehouses, equipment, on-location footage) for authentic 3PL content. Campaign Execution & HubSpot Creative Read and execute campaign briefs, translating them into production-ready creative. Produce creative assets for HubSpot campaigns, including email visuals, landing page graphics, and CTAs, and hand them off to marketing operations for deployment. Repurpose and adapt creative across channels (blog, email, social, ads, landing pages) for visual and format consistency. Design conversion-focused landing pages that support campaign and pipeline goals. Produce paid social ad creative at volume (Meta, LinkedIn), treating creative as the primary targeting and performance lever and generating variants for testing. Be prepared to create for any platform or channel as the mix evolves, including emerging social, AI/answer platforms, and new ad formats. Strategy & Industry Understanding Understand how strong graphic design supports a prosperous B2B pipeline and design to that end. Design for measurable outcomes by building creative variants for A/B testing and iterating based on performance data. Apply working knowledge of AEO/SEO impact in the 3PL industry to creative, including image optimization, visual discoverability, and asset structure. Maintain brand and ICP alignment across creative; adapt visuals to audience and segment. Monitor competitor creative and visual trends. AI & Tooling Use AI tools to accelerate creative production and asset variation while maintaining brand and quality standards. Build and maintain reusable creative templates and design systems for consistency. Soft Skills Strong creative eye and visual communicator who values design quality. Tactical executor who turns briefs into finished assets on schedule. Highly organized and able to manage multiple asset types and timelines. Self-directed and able to maintain consistent output. Willing to learn freight/logistics industry nuances. Shared Expectations Collaborative approach with 20%-40% on-site presence. High agency and ownership of outcomes. Strong understanding of how creative feeds HubSpot reporting and workflows. AI-literate with disciplined QA processes. #J-18808-Ljbffr