Sr.Manager, CRM & Lifecycle Strategy

Overview As the Senior Manager, CRM & Lifecycle Strategy, you lead the strategic development and end‑to‑end execution of high‑impact digital communication programs designed to drive engagement and retention. You own the roadmap for always‑on, evergreen journeys and high‑velocity monthly campaigns across a sophisticated messaging mix, including Email, SMS, App Push, In‑App Messaging, and WhatsApp. This role is the primary driver of our communication ecosystem, requiring deep technical fluency within the Salesforce environments specifically Salesforce Marketing Cloud, Health Cloud, and Data360. You translate business goals into complex automated journeys, ensuring data‑driven personalization is at the heart of every touchpoint. Responsibilities Lifecycle & Journey Strategy – Architect and lead journey design, optimize automated evergreen journeys and monthly tactical campaigns, develop and maintain a comprehensive omnichannel communications roadmap aligned with donor lifecycle stages, define and document technical business requirements for Salesforce Marketing Cloud and Data360, partner with Creative and Branding teams to maintain consistent brand tone. Campaign Operations & Technical Execution – Act as strategic lead for Salesforce platforms, ensure they are leveraged to their full potential, utilize Jira to manage workflows, track milestones, and oversee creative development, technical build, deployment, and QA of all communications. Optimization & Performance – Leverage Data360 to build sophisticated audience segments, use performance data to continuously improve channel effectiveness, work closely with Analytics, I+T, and Ops to ensure seamless integration of data sets, define and track KPIs such as conversion, retention, open rates, CTR, opt-outs, and deliverability. Testing and Learning – Design and lead a rigorous A/B and multivariate testing agenda, apply knowledge of mobile‑first design, messaging compliance, and inbox deliverability, stay at the forefront of CRM trends and Salesforce releases, identify new opportunities such as AI‑driven content or WhatsApp integration. Best Practices and Innovation – Partner with analytics to drive KPI and measurement requirements, work with stakeholders to explore new ways to drive business results and improve donor experience. Partnership and Collaboration – Influence cross‑functional stakeholders, drive alignment on CRM strategy, priorities, and roadmap decisions across Marketing, IT, Analytics, and Operations. Team Leadership & Resource Management – Lead and develop a team of CRM and lifecycle professionals, set goals, manage performance, allocate resources to ensure delivery of operational objectives and continuous capability growth. Perform other special projects as necessary. Travel required varies and can be up to 30%. Job Specifications Education – Bachelor’s Degree in business administration, marketing or equivalent combination of education and experience; MBA preferred. Experience – 7+ years of progressively responsible experience driving digital experiences in email and martech platforms, particularly Salesforce Marketing Cloud; experience leading high‑performance cross‑functional teams and agencies; strong strategic planning, quantitative, and decision analysis skills; proven ability to lead teams; solid communication skills; digital marketing experience with data‑driven approaches. Additional Expectations High degrees of organization and attention to detail. Fast‑paced work environment with frequent interruptions. Technical proficiency with marketing platforms. Equal Opportunity Employer CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit the accessibility statement. #J-18808-Ljbffr CSL