Data Analyst, GBM - MPIE
$96k - $180kTikTok
1 week ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Responsibilities About the Team Global Business Marketing is looking for a Data Analyst to support the Marketing Partnerships & Industry Education (MPIE) team. You will be responsible for leading data and analytics for the TikTok Marketing Partners Program globally. This team develops and executes strategies to advance TikTok's products, value, and vision with the ecosystem of partners. You will be helping build an ecosystem that consists of our 3rd party marketing partners, brands, and other stakeholders. We are looking for a self-starter with excellent analytical skills who is ready to learn and take on new challenges as we continue to build strategic partnerships for TikTok for Business. Responsibilities
- Work with leadership to establish team-wide KPIs and monitor partner performance
- Triage existing data sources and work with data engineers to enhance or build new data sets
- Conduct deep dive analyses to help the business understand key value drivers and growth opportunities as it relates to our partner ecosystem
- Maintain regular reporting, dashboards, and intelligence assets that are easy to understand, well socialized and intuitive
- Help drive the TikTok Marketing Partners Program's strategy through a data and analytical lens
- Work with cross functional business partners to enable data driven decision making
- Develop creative analyses and experiment with data to extract actionable ideas and insights that can drive the business forward
- Work cross functionally with Sales, Product, Partnerships, Marketing, and other internal teams to drive program success
- Bachelor's degree in math, statistics, data science, business analytics/management, engineering, computer science or other quantitative majors
- Minimum 4 years relevant experience in data analytics, management consulting, strategy, business development, data science, or finance/accounting at a tech company or fast-growing startup
- Proficiency in SQL, R or Python and knowledge of statistical modeling
- Expertise in BI visualization tools such as Tableau, Looker, Power BI
- Strong storytelling skills with the ability to translate data analysis into concise and actionable takeaways
- Strong understanding of the digital advertising industry and knowledge of the related partner ecosystem
- Ability to drive ideation, execution, and presentation of analytical projects from start to finish
- Ability to identify and solve complex problems
- Fast learner, highly entrepreneurial with a good sense of judgment and original thinking
- Comfortable working with tight deadlines and changing priorities
- Personable, collaborative and capable of building relationships cross-functionally
- Working professional proficiency in Mandarin language as the role will involve frequent engagement with stakeholders and teammates in this region
- Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
- Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
- Exercising sound judgment.
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