Director, Paid Search
Fanatics-Betting-
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with approximately 900 sports properties, and more than 22,000 employees committed to relentlessly enhancing the fan experience. Overview Fanatics Betting & Gaming seeks a strategic Director, Search to lead paid search strategy, execution, and performance across our Online Sportsbook (OSB) and Casino (OC) businesses. The role will build the search roadmap, manage investment, and ensure paid search drives measurable customer acquisition, revenue growth, and efficient payback. The ideal candidate combines executive‑level strategic thinking with hands‑on channel fluency, thrives in a fast‑paced environment, is highly analytical, and can lead teams through complex performance marketing decisions. He or she will manage senior channel owners, agency partners, platform relationships, and cross‑functional planning with Brand, Analytics, Product, Compliance, Finance, and the broader Marketing organization. Responsibilities Own the overall paid search strategy, execution standards, and performance roadmap across Fanatics Sportsbook and Casino. Set channel‑level goals, forecasts, budgets, KPI frameworks, and performance targets in partnership with Marketing leadership, Finance, Analytics, and business stakeholders. Lead investment allocation across OSB and OC, balancing acquisition scale, efficiency, payback, incrementality, and long‑term brand and customer value. Oversee campaign architecture, bidding strategy, keyword coverage, creative testing, feed usage, audience strategy, and landing page optimization across Google, Microsoft, Apple Search Ads, and related platforms. Manage, coach, and develop Senior Performance Managers, ensuring clear ownership, high‑quality execution, and consistent operating rhythms. Lead agency and platform partner relationships, including strategic roadmaps, quarterly business reviews, troubleshooting, and performance improvement plans. Partner with Analytics and Marketing Technology teams to strengthen attribution, true media contribution, incrementality testing, conversion tracking, reporting automation, and customer journey insights. Build executive‑ready performance narratives that connect search results to customer acquisition, deposit behavior, revenue, market share, annuity, and payback outcomes. Drive structured testing roadmaps across bidding automation, match type strategy, creative, landing pages, local market opportunities, and emerging search formats. Develop lower‑funnel search initiatives to work with upper and mid‑funnel omnichannel campaigns, connecting demand capture to demand creation. Monitor competitor activity, market dynamics, sports calendar moments, casino seasonality, and search demand signals to identify growth opportunities. Establish quality assurance processes for ad copy, destination URLs, state eligibility, responsible gaming language, tracking parameters, and budget controls. Qualifications 10+ years of experience in performance marketing, growth marketing, or digital media, with significant hands‑on and leadership experience in paid search. 3+ years of people‑management experience, including developing managers or senior individual contributors. Proven ability to manage large, multi‑market paid search budgets tied to acquisition, revenue, payback, and lifetime value goals. Deep expertise across Google Ads, Microsoft Advertising, Search Ads 360, Apple Search Ads, emerging AI search inventory, analytics platforms, and search measurement tools. Strong understanding of CAC, CPA, ROAS, LTV, payback, incrementality, market share, and performance forecasting methodologies. Experience managing agencies, platform partners, cross‑functional stakeholders, and executive‑level business reviews. Strong communication and presentation skills, with the ability to translate complex performance data into clear business decisions. Detail oriented, deadline focused, observant, adaptable, and innovative. Extensive knowledge of the sports betting and gaming industry preferred. Must be open to occasional travel to Fanatics Betting & Gaming offices in New York City and Denver, and to other locations for conferences, events, and team‑building activities. Benefits In addition to the base and bonus, full‑time employment, and more. For information about our benefits, please visit Equal Employment Opportunity As set forth in Fanatics Betting & Gaming’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. #J-18808-Ljbffr Fanatics-Betting-
$80k - $100k
...beauty brand and become a fundamental member of our expanding growth team. We are looking for a savvy, passionate Associate Manager, Paid Search who is excited about data-driven growth, sustainability, and beauty! This person will own the day-to-day execution, optimization,...SuggestedWork experience placement- Fanatics Betting & Gaming seeks a Director, Search to lead paid search strategy, execution, and performance for OSB and OC. Build the search roadmap, manage investment, and drive customer acquisition, revenue growth, and payback. The ideal candidate blends executive-level...Suggested
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The Role We’re seeking an experienced enterprise Paid Search leader to oversee one of the most sophisticated and high-investment engagements within Wpromote’s portfolio. This individual contributor role will act as a deeply integrated extension of the client’s marketing...Remote jobTemporary workWork at officeLocal areaFlexible hours$100k - $230k
Join to apply for the Director, Paid Social role at WPP Media Join to apply for the Director, Paid Social role at WPP Media Get AI-powered... ...veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an...Full timeWork experience placementWork at office- Director of SEO & AI Search - Role Overview We’re one of the fastest‑growing digital marketing agencies in the country, and we’re hiring a Director... ...& Vision Insurance 401k/Retirement Plans Flexible PTO Paid Holidays Full‑Coverage Life Insurance All‑Inclusive Long‑...Flexible hoursShift work
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...connect every channel they plan and buy to one thing: the bottom line. Role Details Role type: Full-time Team: Paid Search Practice Reporting to: Senior Director, Paid Search Location: New York City, New York | Dallas Fort Worth, Texas | Boca Raton, Florida | San...Full timeWork at officeBrainlabs
Los Angeles, CA1 day ago- ...driving sustainable growth across markets. SKIMS is seeking a highly analytical and performance-driven Manager, Paid Search to lead the strategy, execution, and optimization of global paid search campaigns across Google, Bing, Shopping...Work at office
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Associate Director, Paid Social - B2B EXPERT - Remote We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep...Remote jobFlexible hours- GR0 in Los Angeles is seeking a Director of Paid Search to lead strategy for complex accounts and manage the performance of their paid search practice. This role involves mentoring a high-performing team, negotiating contracts, and optimizing campaigns across Google Ads...
$100k - $125k
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...and employee experience. Reporting to the Director of Corporate HR, this role serves as a... ...YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time... ..., job fairs, college recruiting and search firms. EXPECTED COMPENSATION The expected...Work at officeLocal areaWorldwideFlexible hours2 days per weekLive Nation
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Pasadena, CA4 days ago- ...Director of Recruiting Location Los Angeles, CA (Hybrid) About Observable Space At Observable... ...of Recruiting will personally lead searches, partner closely with executives and hiring... ..., trust-based vacation policy, including paid holidays. We encourage everyone to rest,...Work at officeLocal areaRemote workWorldwideFlexible hours3 days per week
Observable Space
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...personalize the entire customer journey. We're taking autonomous search mainstream, making product discovery more intuitive and... ...engage in volunteering activities - every Bloomreacher can take 5 paid days off to volunteer*. The Bloomreach Glassdoor page...Immediate startRemote workFlexible hoursShift workGrabJobs
Glendale, CA3 days ago$142.8k - $210k
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Pressed Juicery
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