Lead Generation Rep, AWS

Lead Generation Rep, AWS

Date: May 21, 2026

Location: Seattle, WA, US

Company: Softchoice

Why you'll love Softchoice: We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people. We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what's good for our people and communities.

The impact you will have: As a Lead Generation Representative for our AWS business, you are the engine at the top of our sales funnel. You are the first voice prospects hear and the partner our Account Executives rely on to open doors at new accounts. You will work in close alignment with a dedicated set of AEs to drive net-new pipeline into Softchoice's Cloud Lifecycle Services (CLS) and AWS practice. You will lead with our ISV and Marketplace messaging as a wedge into new conversations, position the value of Softchoice and AWS together, and own the quality of the meetings you hand off. This role reports into the demand generation organization and partners daily with our AE, AWS, marketing, and operations teams. This is not a heads-down dialing role. Success here means being a true partner to your AEs, treating their accounts with the same urgency they do, and being a professional voice for Softchoice in every prospect interaction. You will be coached, you will coach others, and you will help shape how this team operates.

What you'll do:

• Drive top-of-funnel pipeline through multi-channel prospecting (phone, email, social) into a defined set of accounts aligned to your AE partners
• Position Softchoice's CLS practice into new accounts
• Lead with ISV and Marketplace messaging as the wedge
• Run targeted campaigns jointly with your AEs, built collaboratively rather than in isolation
• Maintain a healthy daily activity bar (target range of 75 to 100 dials per day) with a focus on quality conversations, not just volume
• Book qualified discovery meetings (target of 1 to 2 per day, with a healthy weekly baseline of approximately 5)
• Own Salesforce hygiene: add contacts, log activity, capture dispositions, and flag bad data so we sharpen targeting over time
• Manage the meeting handoff to your AEs with full context: prospect background, what was discussed, what they care about, and any objections raised
• Send clean, professional meeting invites that include a clear agenda, attendees, and conferencing details. The invite is the prospect's first impression of how we operate
• Process and follow up on leads from AWS partner programs and internal demand generation channels
• Coordinate with AWS field partners (CARs, PTMs) and internal marketing on targeted plays into your accounts
• Connect prospects to additional Softchoice and AWS resources, thought leadership, and subject matter experts
• Maintain a weekly sync cadence with each of your AEs, share what is working, and bring forward what is not
• Continuously sharpen your craft through call coaching, peer feedback, and active listening to your AEs' conversations

What you'll bring to the table:

• 1 to 2 years of customer service, inside sales, BDR/SDR, or related experience
• A customer-centric mindset with the maturity to represent Softchoice professionally to senior buyers
• High activity discipline paired with the judgment to pivot when data says a list or approach is not working
• Strong written and verbal communication, including the ability to draft a clear, professional meeting invite and follow-up email
• Comfort with CRM hygiene (Salesforce experience preferred) and sales engagement tools (e.g., Orum, ZoomInfo, LinkedIn Sales Navigator)
• A self-starter mentality who thrives in a fast-paced, partnership-driven environment
• A "learn, grow, and teach" mindset. Bring questions, bring ideas, and share what you discover with the team
• Interest in cloud technology, AWS, and the ISV/Marketplace ecosystem (prior AWS exposure is a plus, not a requirement)
• Resilience and a sense of ownership. When something is blocked, you raise it early rather than sitting on it

Compensation: A reasonable estimate of the current base pay range for this position [in Location] is $60,000 - $65,000 annually + 6% as target incentives. Actual salary will be based on a variety of factors, including location, experience, skill set, education, and related certification. The range for this position in other geographic locations may differ. Softchoice offers a comprehensive and competitive benefit plan to all full-time employees, which includes:

• Health and Wellbeing: Medical, Dental, and Vision Care, Flexible Spending Account, Employee Assistance Program
• Financial Benefits: 401k Plan with Company Matching, Life and Disability Insurance
• Paid Time Off: PTO and Sick Leave (starting at 20 days per year), Holidays, Parental Leave, Volunteer Days, Bereavement Leave
• Additional Perks: Employee Discount Program

Not sure if you qualify? Think about applying anyway: We understand that not everyone brings 100% of the skills and experience for the role. At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.

Why You'll Love Working Here:

• The People: You'll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success
• High-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other
• Flexibility: Plan your workdays in a way that suits you best
• Award-Winning Workplace: Proudly recognized as a Great Place to Work for 20 consecutive years
• Inclusive Culture: We are committed to an inclusive culture where every team member can be their authentic self
• Competitive Benefits: Benefit from competitive perks that start on day one
• Inclusion & Equal opportunity employment: We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.
• Require accommodation? We are ready to help: We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to View email address on click.appcast.io. We are committed to working with you to best meet your needs.
• Our commitment to your experience: We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same. Before you start with us, we will conduct a criminal record check, verify your education, and check your references. When you join Softchoice, we will onboard you remotely. Don't worry. It's quick, simple and you'll be connected with your new team in no time.