Demand Generation Lead, Enterprise B2B (Americas) Amazon Leo, Amazon Leo

Description

The Amazon Leo team is on a mission to create a connected world that will usher in a new era of global productivity and prosperity. Through a constellation of satellites in low earth orbit, we’re going to bring fast Internet to every individual, household, school, and business to empower everyone to collaborate, work, play, invent, and learn from any location, at any time, on any device.

Amazon Leo’s Americas B2B marketing team is looking for an exceptionally talented and passionate individual to create awareness and generate sales-ready leads in the enterprise by leveraging inbound and outbound marketing plays. This is an opportunity to make a lasting impact within an emerging business (and long-term bet) within Amazon.

The ideal candidate is a B2B demand generation expert with deep experience running account-based marketing programs and coordinating inbound and outbound plays against named enterprise accounts. You have worked a target account list with a field sales team, understand how buying committees form in large organizations, and know how to build pipeline in long-cycle, high-consideration deals.

To be successful in this role, you will need to develop vertical expertise across Leo’s priority enterprise industries to produce account-specific campaigns, and partner closely with field sellers, SDRs, and Central Marketing to deliver coordinated insight-driven campaigns that move buying committees from awareness to sales-ready engagement.

Key job responsibilities

Enterprise Demand Generation & ABM

• Own and execute Leo’s North America enterprise ABM motion, orchestrating targeted account plays across inbound and outbound channels to build pipeline within named accounts across priority verticals, partnering closely with field sellers and SDRs to coordinate account buying committee engagement, and to automate sales handoff.

• Develop and manage integrated campaign calendars aligned to Leo’s enterprise GTM milestones, service availability expansions, key industry events, and EBC programming—ensuring marketing plays are sequenced to amplify field sales moments rather than run in parallel.

• Build and manage enterprise nurture programs in Marketo that move engaged accounts from awareness to sales-ready status, including vertical-specific nurture tracks, EBC follow-up sequences, and post-event re-engagement, all with clearly defined MQA thresholds and handoff criteria co-developed with sales.

• Serve as the connective tissue between marketing and the enterprise field sales team to align campaign calendars to account pursuit timelines, co-developing vertical-specific messaging and outbound sequences with SDRs, and ensuring marketing investment is concentrated on accounts where sales is actively engaged.

• Drive inbound demand capture by briefing and directing Central Marketing channel owners on Leo’s enterprise targeting inputs (account lists, vertical personas, intent signals) to activate paid social (LinkedIn), content syndication, SEM, programmatic display, and webinar programs against named account clusters and buying committees.

Scale Impact Through AI and Intelligent Automation

• Design and deploy AI-powered workflows that operationalize Leo's ABM motion at scale, from intent signal ingestion and account prioritization to personalized content assembly and campaign activation across target verticals.

• Use AI agents to compress the time between insight and action: automate account research, buying committee mapping, and outbound sequence personalization so sellers and marketers spend time on high-judgment work, not repeatable tasks.

• Treat Leo's marketing stack like a high-performance engine: frequently instrument, test, tune, and examine the components (Demandbase, MAP, CRM, generative AI) to increase account coverage and pipeline velocity through intelligent tooling.

• Document and codify what works so that ABM plays, agent workflows, and campaign frameworks become repeatable infrastructure the broader Leo marketing team can build on globally.

Measurement & Reporting

• Define and own the enterprise demand gen measurement framework anchored on Marketing Qualified Accounts (MQAs), influenced pipeline value, account coverage by tier and vertical, and pipeline velocity, then run structured experiments to continuously improve program performance, giving leadership a clear view of what’s working and where to invest next.

• Build and maintain an enterprise demand gen performance dashboard that connects account-level campaign activity to pipeline outcomes, translating raw data into actionable insights for field sales, SDR leadership, and the broader North America marketing team.

Export Control Requirement:

Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.

Basic Qualifications

• 6+ years of professional non-internship marketing experience

• Experience using data and metrics to drive improvements

• Experience building, executing and scaling cross-functional marketing programs

• Experience communicating results to senior leadership

• 6+ years of experience in B2B demand generation or account-based marketing, with at least 2 years operating in an enterprise GTM motion with a field sales team and named account targets.

• Understanding of enterprise ABM mechanics and the tools that support them (like Demandbase), intent signal interpretation, account scoring, and buying committee mapping, well enough to brief, direct, and optimize program performance even when not directly instrumenting every tool.

Preferred Qualifications

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights

• Strong analytical skills with the ability to work across account-level data sources (Salesforce, MAP dashboards) to surface account engagement signals, measure pipeline influence, and make data-driven program decisions.

• Hands-on experience with marketing automation platforms (Marketo preferred) for building and managing enterprise nurture programs, including vertical-specific email sequences, decision-tree logic, account-level scoring thresholds, and MQA handoff triggers integrated with Salesforce.

• Demonstrated ability to define enterprise demand gen KPIs (MQAs, account coverage, pipeline influence, velocity), interpret multi-touch attribution data, and translate program performance into actionable recommendations for both marketing and sales leadership.

• Excellent written and verbal communication skills; able to write compelling campaign briefs, creative direction, and executive-ready performance summaries.

• Experience marketing to enterprise or strategic accounts in satellite, telecommunications, broadband, cloud infrastructure, or industrial technology market segments, with familiarity with the operational and procurement complexity of large organizational buyers.

• Experience working in both a hyperscaler business and an early-stage (launch-phase) business where strategy is actively being built rather than inherited.

• Proven ability to communicate performance results and strategic recommendations to senior leadership and cross-functional stakeholders, both verbally and in writing.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at .

USA, WA, BELLEVUE - 125,400.00 - 169,600.00 USD annually