Marketing Operations Manager

Marketing Operations Manager

The Marketing Operations Manager plays a critical role in supporting the firm's Marketing and Business Development initiatives to enhance the firm's visibility, client engagement, and growth. As a member of the Marketing Operations team, you would drive operational excellence and collaboration throughout the Marketing & Business Development (MBD) department in support of firm priorities. The Marketing Operations Manager ensures team infrastructure (people, processes and technology) is optimized and enables data-driven decision making. You will collaborate closely with the Senior Manager of Marketing Operations to execute tactically complex, cross-department and interdepartmental initiatives that require strategic coordination and collaboration.

This position can sit in our Atlanta, Baltimore, Boston, Chicago, Dallas, Houston, Miami, Philadelphia, Phoenix, Seattle, Washington DC, or Wilmington office and offers a hybrid work schedule.

Responsibilities

• Develop and execute on the strategic implementation of sophisticated marketing processes and procedures across several functional areas of the MBD team.
• Identify inefficiencies and implement continuous improvement initiatives.
• Measure, analyze, and translate data into actionable recommendations.
• Design dashboards and reporting frameworks that facilitate transparency and measure ROI within MBD and with lawyers.
• Develop and execute against strategies that establish best practices within the department, while prioritizing lawyer experience.
• Design and document end-to-end marketing workflows.
• Implementation, continued improvement, and support of MBD's platforms and technology stack (CRM, event platforms, survey tools, ServiceNow).
• Collaborate with several teams across the department to optimize workflow and productivity through resource alignment and technology.
• Lead system implementations, upgrades, and sunsetting of legacy Marketing Operations tools.
• Identify best practices within the department, prioritizing lawyer experience.
• Build a knowledge base in ServiceNow, incorporating feedback from stakeholders and process owners. Use this feedback to create and update process documents across MBD as needed.
• Perform other tasks and special projects as needed.

Desired Skills

Proven experience supporting client growth initiatives in a law firm or professional services environment, with a solid understanding of business development best practices. Demonstrates agility and the ability to quickly adapt to changing assignments, competing deadlines, and evolving team structures. A strategic thinker with strong execution skills, this individual can translate ideas into action while maintaining responsiveness, attention to detail, and quality under pressure. Possesses strong executive presence and are comfortable engaging with senior lawyers and firm leadership. Exceptional written and verbal communication skills are essential, along with the ability to distill complex information into clear, compelling messaging. This role requires a collaborative, team-oriented mindset and the ability to work seamlessly across departments, practice groups, and regions. Promotes a service-oriented, high-accountability culture. Proficiency in Microsoft Suite, including CoPilot is required. Experience with ServiceNow, MS Dynamics, and experience management platforms are a plus. Most importantly, the successful candidate will bring a growth mindset, intellectual curiosity, and a commitment to continuous improvement in how we support our lawyers and deliver value to clients.

Minimum Education

• Bachelor's Degree.

Minimum Years of Experience

• 6 years' marketing/business development experience in a professional services environment

Essential Job Expectations

While the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to:

• Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties.
• Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner.
• Provide timely, accurate, and quality work product.
• Successfully meet deadlines, expectations, and perform work duties as required.
• Foster positive work relationships.
• Comply with all firm policies and practices.
• Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed.
• Ability to work under pressure and manage competing demands in a fast-paced environment.
• Perform all other duties, tasks or projects as assigned.

Our employees are expected to embrace and uphold our firm values as a part of our DLA Piper culture. We are committed to excellence in how we represent our clients and develop our people.

Physical Demands

Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Work Environment

The individual selected for this position may have the opportunity for a hybrid work arrangement comprised of remote and in-office work, the requirement for which will be determined in coordination with the hiring manager or supervisor and may be modified in the firm's discretion in the future.

Disclaimer

The purpose of this job description is to provide a concise statement of the work elements and to organize and present the information in a standardized way. It is not intended to describe all the elements of the work that may be performed by every individual in this classification, nor should it serve as the sole criteria for personnel decisions and actions. The job duties, requirements, and expectations for this position may be modified at the Firm's discretion at any time. This job description does not change the at-will nature of employment.

Application Process

Applicants must apply directly online instead of sending application materials via email.

Accommodation

Reasonable accommodations may be made upon request to permit individuals with a disability to perform the essential functions and responsibilities of the position or to participate in the job selection process. If you have a request for an accommodation during the application process, please contact View email address on click.appcast.io.

Agency applications will not be considered.

No immigration sponsorship is available for this position.

The firm's expected hiring range for this position is $100,787 - $146,900 per year depending on the candidate's geographic market location.

The compensation offered for employment will also be dependent on other factors including the candidate's experience, skills, educational and professional background, and overall qualifications. We offer a comprehensive package of benefits, including medical/dental/vision insurance, and 401(k).

DLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.